Cereal Hockey Shirt Gift with Purchase

The marketing team at General Mills in the USA have given us here at the Promo Gift Blog another great example of a perfect Gift with Purchase!
The company's campaign promotes the Winter Olympics, by giving away free Hockey Shirts through a internet based token mechanism.

Cereal Hockey Promotional Campaign

On every promotional pack of cereal the customer gets a code, which they input through the companies website and once they have enough, redeem a free hockey shirt. This kind of promotional campaign is good, as consumers can spend up to US$5 on the cereals to get the hockey shirts, more than likely covering costs used to produce the promotional products.

It is a win-win situation for everyone! The consumers get a free shirt with their purchase of cereals, and the company gets to promote its products and increase sales!!  

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