Celebrate WA: Promotional Giveaway

Many haven't heard of the Australian holiday, Western Australia Day, also known as WA day. Although this is all about to change through Celebrate WA's social media and promotional campaign they're running.

Celebrate WA: Promotional Flip Flops Giveaway
Celebrate WA: Promotional Flip Flops Giveaway
Throughout this campaign, Celebrate WA have used unique and clever methods to get consumers onto social media to spread word of the holiday and their website - on which they sell tickets to a WA weekend music festival.

One method they used was to run a giveaway, which you can win by 'pledging to relax' and tweeting about how they're relaxing on the holiday, with the hashtag #WADay. This social media exposure will drastically increase the amount of visitors to their website, and ultimately, sales of the festival tickets.

They've also used promotional merchandise to raise awareness. For their giveaway, they ran with the relaxing holiday, sunny weather vibe - such as flip flops, as can be seen below.

Celebrate WA: Promotional Flip Flops Giveaway
Celebrate WA: Promotional Flip Flops Giveaway
These are also used to raise awareness of their social media presence and their website. Not only do flip flops make extremely relevant products for their campaign, they are also inexpensive to use as part of a give away.

It's these reasons that we felt we had to write about the extremely clever campaign being run by Celebrate WA! We came to learn about this project, on Twitter, from the Australian promotional merchandise & marketing company, ABS Marketing.

Celebrate WA Day
Celebrate WA Day

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