|Back to School Gift with Purchase Promotion from Milwaukee Brewers|
Secondly, the lunch tote bag has a large branding area, which Brewers has cleverly used to position their logo. This will be readily visible to whenever the bag is used, thus increasing awareness of the Brewers brand.
Lastly, by offering a Back to School deal this will increase likelihood of purchase. As is clear in the image, by purchasing items for your children, the adults will be rewarded with a free Picnic Time Tote Lunch Bag. This will increase the likelihood of Brewers merchandise purchased, the children will want their products and the adults will be rewarded for the purchase.