Monday 28 September 2015

Aeo Gym Bag as a free gift with purchase from Lambton Mall

Lambton Mall were offering a free gift with purchase. Every customer whom spends more than $75 will be able to claim a free Aeo Gym Bag with purchases made in store and online.

Aeo Gym Bag as a free gift with purchase from Lambton Mall
The bag is a great promotional idea to include in the overall marketing approach. It is an excellent giveaway to be offered, and it has huge potential to increase brand awareness, while rewarding customers.

This is a really clever and interesting way to increase recognition of the Lambton Mall. This type of marketing is regularly seen because it is so successful, and the product offered although expensive can easily be repeated for lower costs. 

When offering branded products like gym bags, there are a vast array of competitive advantages, such as the large branding area such a product offers. Secondly the exclusivity of the gift, as customers have to spend more than $75, those who get the bag will be able to show off proudly the purchase, while also increasing brand awareness of Aeo and Lambton Mall. 

Finally, as this is a gift with purchase, customers will have to spend a minimum amount to be able to get this gift. Therefore sales will increase over the short term while increased brand awareness and recognition will likewise occur long term.


Friday 25 September 2015

BPMA Survey: Creative New Trends for Promotional Products



A recent study has been conducted by The British Promotional Merchandise Association (BPMA) on marketers views on promotional products. The study exposes many insights into the minds of marketers and why promotional products are so effective, but also revealing some interesting trends with this type of advertising.
BPMA Survey: A Creative New Trend for Promotional Products 


The figures presented by BPMA reveal a new trend in which goods are being used for promotional products. There's recently been a movement towards implementing advanced products for promotion particularly electronics with around two thirds of promotional products being purchased are electronic goods such as retractable phone chargers. Overall there's a big shift away from traditional promotional products. 

Furthermore, the data shows the main reason marketers produce promotional products is to create brand awareness with 70% of them using it as brand awareness tool. By creating branded products is a truly effective way to get any brand recognised by consumers. However there are also many other purposes to this marketing technique with 9% of marketers using it for recognition.





To create a successful promotional product the most important characteristic for the product, according to marketers is the quality and for it to be memorable as 81% stated the key to success was quality. Whereas less than half consider long desk life to be significant. This information therefore is extremely valuable if a business is considering creating an effective promotional product.

As identified by marketers promotional products are a fantastic and advantageous way to increase brand awareness, retention and ultimately sales. It is considered by many to be one of the best forms of advertisements due to the physicality and scope the product can create

Additionally new trends are presenting interesting ways for companies to consider
when choosing a product to promote a brand on. Particularly the use of more innovative electronic products instead of traditional products.

We at PromoGift are very thankful to BPMA for this interesting study and stated by them ''Over 10% of the marketers we spoke to are spending in excess of £50,00 per annum on promotional products.''

If you interested in knowing more about the data provided, you can visit BPMA here.
If you would like to know more about promotional items to assist with marketing your brand please contact us at PromoGift.






Wednesday 23 September 2015

BPMA Survey: Promotional Products are Effective!

The British Promotional Merchandise Association (BPMA) has published a study on special infographics of promotional products. The survey shows how efficient promotional products are compared to other advertising options.

BPMA Survey: Promotional Products are Effective!
Firstly, the data showed that promotional products have an efficiency rate of 50,7% when it comes to motivate recipients to take action in buying situations. This is over twice as much as normal used advertising strategies.
BPMA Survey: Promotional Products are Effective!

Secondly, surveys showed that promotional products invoke loyalty with more than 43,2% more than other advertising medias, which is more than three times as many as other medias. Customer loyalty is especially important in a fast growing business world with many competitors.


Thirdly, the review shows the merchandise and promotional products make people feel more appreciated. This makes every marketing approach more valuable if businesses include products like this to create more attention to their brand/campaigns.

Promotional products will give your company a competitive advantage when establishing or maintaining your business. It shows how effective it is to raise sales and overall brand awareness.

Customers like to feel appreciated, which is more difficult to obtain through printing/entertainment medias. Giving your customers something physical with your company name branded on helps people to remind them about your company, and helps to incentivize them to choose your brand when they are doing their next purchase.

If you would like to know more about BPMA, you can find more information and how to join their website. If you would like to know more about promotional items to help market your brand then you can contact us at PromoGift.

5 Offline Marketing Strategies to Leverage Your Online Business

The struggle of businesses to get more exposure has been continuing till date. But with increasing technology the medium is not the same. About 87 % of US population is using internet (2014 PEW research, 1) and 40.4 % of people using World Wide Web from around the world. (2)

Only a fool can leave such a huge medium to promote the business. Almost every marketing strategy coming now includes online marketing. But, let me stop here and point out the forgotten traditional marketing tactic that brought sales to many bug businesses in the paste.



5 Offline Marketing Strategies to Leverage Your Online Business
Yes, am talking about offline marketing. Though online marketing has taken a huge space in marketing strategy, to give a real boost you must use offline marketing. Reports say that about 65% of people prefer to buy from a site which includes rating and reviews. And about 70% people in US read reviews before hitting but button.


What does this mean?

People look for authenticity and authority before purchasing. Offline marketing gives you that extra trust rate with which you can beat your competitor. There are hundreds of offline marketing tactics, but here am going to discuss my favorite strategies.


5 Offline Marketing Strategies to Leverage Your Online Business

Offline Marketing Strategies to Increase Online Business

1. Build Relation with Customers

No matter how many new technologies are introduced, people do business with trusted and known people. There are various ways with which you can initiate the relationship with your targeted customers. Just handing them your colorful business card won’t help. You must give them
something worthy for free. No need to be a product, you can held a seminar to explain about a topic related to your business. Or initiate a social cause and ask for their contribution. But, remember to make it simple for them to contribute. For instance it can be a just a hash tag.

2. Direct Mail

Offline mails are expensive compared to free emails over web. But, the impact it creates can’t be compared. If you just drop a direct mail to your customer and expect him to make another purchase am sorry those days are gone.
People throw letters from companies, because they’ve no time to listen to your promotional message. First thing is to make him open your mail, for that you must use simple designs and not corporate designs. Then come up with a coupon, offer and a special invite to your sponsored trade show or seminar.

3. Cold Calls

It’s annoying to receive a call from unknown source trying to sell you an X product. To give a personal touch you must call only those people whom you know by name. Your old customers would be best fit for this offline marketing tactic. Call your old customers to give them a special personalized offer, as they used your product readily they will make a purchase.

4. Tradeshows and Seminars

Co-host tradeshows or sponsor one. These trade shows attract thousands of liked minded people and you can easily put your business or product in front of them. Hire a speaker to put your words or you can yourself share your business model. Best way is to distribute them a promotional product with your business logo on it.

5. Word of Mouth Marketing

Easiest way to get huge offline and online exposure to your business is through word of mouth marketing. And there is no button to make people talk about your business; you must come up with an innovative topic or tactic to force people to talk about you. Like most companies give 60% discount on selected days and for limited time, this will make your customers to discuss about your product.
Offline marketing is not alternative to online marketing. It helps to gain the extra trust level from your customers. Every marketing tactic may not work for your business; try the one that fits you.

Author Bio:

Ken Wu is from Imprint5.com, which manufactures custom drawstring bags, personalized tote bags and other promotional products.

Monday 21 September 2015

Promotional Products Week: The Best and Most Innovative Ideas #ppweek

BPMA's Promotional Products Week has just finished and left us with some fantastic promotional products ideas. With amazing ideas for promotional products, Promotional Products Week 2015 was a successful trade show, which everyone can benefit from.
Promotional Products Week: The Best and Most Innovative Ideas #ppweek

What is Promotional Products Week?

Promotional Products Week is a celebration of the Promotional Products Industry. The aim of PPW is to nationally raise the profile of promotional products and encourage their use within the marketing mix. 

We want companies to recognise the value of promotional products and understand the many different ways they can improve brand awareness. Promotional Products Week (PPW) will take place from the 14th-18th September 2015. BPMA

PPW showcased promotional merchandise at its best, highlighting its essential role in the marketing mix and explaining why its continually used by marketers keen to make an impact.
Promotional Products Week: The Best and Most Innovative Ideas #ppweek
This year's PPW coincided with the approaching Rugby World Cup which had sparked a new demand for branded promotional items, with sponsors and brands hoping that the euphoria of the event would allow them to engage with their customers on a very personal level, trying to give them mementoes of the event that they will keep for years.

What did we learn from Promotional Products Week?

Firstly, the bpma had invested in buyers and consumers attitudes to promotional gifts. PPW showcased promotional merchandise at its best highlighting its essential role in the marketing mix and explaining why it was continually used by marketers keen to make an impact. 

Notable companies that truly attracted attention through their marketing, choice in promotional products or their stands at PPW will be discussed below. 

Rugby World Cup 2015

Promotional Products Week: The Best and Most Innovative Ideas #ppweek
The Rugby World Cup 2015 merchandise was the most notable branded merchandise found during the event. As the World Cup is being hosted in UK at the same time of the week, it would be foolish not to promote Rugby related products at a promotional product event. Branding of the World Cup was found on a vast array of products, anything from mini rugby balls to hats and mugs.

Fluid Branding

Promotional Products Week: The Best and Most Innovative Ideas #ppweek
Fluid Branding showed how successful promotional products can be for increased brand awareness and recognition. This promotional company is famous for it's quality and it's fantastic ideas. Fluid Branding truly went all out this PPW as it's banners, umbrellas and other promotional items were found across the event. They were even found caught in the rain, but luckily they had their branded umbrellas.
Promotional Products Week: The Best and Most Innovative Ideas #ppweek

Promo The Panda

Promotional Products Week: The Best and Most Innovative Ideas #ppweek
Promo The Panda was PPW's promotional mascot, and this little bundle of plush went everywhere in this event. When attendees tweeted #PromoThePanda they were able to claim a Promo the Panda Plush Toy for themselves. This was ingenious marketing from PPW as the plush toy can only highlight the exhibition in a more physical way than simply the amount of tweets.

Outstanding Branding

Promotional Products Week: The Best and Most Innovative Ideas #ppweek
As well as taking part in PPW, Outstanding also raised money for Save the Children charity by offering free badges to those whom donated. This obviously raised money for the charity, but also used the attention of PPW to raise well needed attention for the Save the Children charity.  

Top Tweeters

PromoGift were tracking this blog using IFTTT, with this event tracking we also found out who the 25 most active people on twitter were. This type of event provides a good opportunity to increase your brand awareness through the use of social media. The top 25 are listed below.
Promotional Products Week: The Best and Most Innovative Ideas #ppweek

How can Promotional Products work for you?

These are a mere few mentions of the countless companies that took part in the Promotional Products Week. It just goes to show the importance of promotional products in every form of  business, this is particularly highlighted here:  

The total amount spent by companies on promotional merchandise in the UK last year was approaching £1bn and firms are happy to spend an average of up to £5 an item to get their marketing message across to consumers. BPMA.
Promotional Products Week The Best and Most Innovative Ideas #ppweek
These products can be in any form, though the top ten products the British public like to take home as freebies are: 

  1. The promotional pen
  2. Branded bags
  3. Electronic items (such as branded memory sticks and power banks)
  4. Branded or personalised mugs
  5. Promotional clothing such as tee-shirts
  6. Note pads
  7. Mints / sweets
  8. Stress balls
  9.  Mouse mats
  10. Stationery
Though this does not mean that promotional merchandise need be exclusively these products. In fact as the Rugby World Cup highlighted, as well the PPW, promotional merchandise can be anything that helps to get your brand across to the required audience. 
Promotional Products Week The Best and Most Innovative Ideas #ppweek

We at PromoGift blog are extremely thankful to BPMA for this fantastic event and to all the companies that attended and showed the amazing potential of Promotional Products. 

If you would like to know more about BPMA, you can find more information and how to join at their website. If you would like to know more about promotional items to help market your brand then you can contact us at PromoGift.

Saturday 19 September 2015

Free Gift With Purchase by Brewers Team Store

The Wisconsin based baseball team Milwaukee Brewers is now offering a free gift with purchase at their local merchandise shop at Miller Park. Every customer whom spends above $99 on Brewers tailgate items will receive a free mini bean bag game. This offer runs from 15th - 20th of September 2015.

Free Gift With Purchase by Brewers Team Store

Branded baseball merchandise like this has high perceived value to fans and is therefore an items which has high collectable value, which results in an increase of brand awareness.

Benefits from Sports Merchandise 


Sports merchandise is among the most famous and preferred items when it comes to promotional product. Sports clubs around the world have fans that want to follow their hero's, which means that when they purchase promotional products to show their loyalty to their local team. Sports merchandise has high potential for creating more brand awareness, because merchandise will be worn in public, as people do like to show their support among other fans. 

The Mini Bean Bag Game - Great Promotional Product


A mini bean bag game is a great and creative promotional product to include in your marketing approach. It is a funny little game that people in every age can enjoy. The game is great whenever if you want to drink beers with friends before sportsgames or else just want to play with family. The product provides a significant branding area, which is excellent to customize with your company logo/name. Promotional products like this are a different way of showing off your brand, which leads to an increase in brand awareness and sales in the long run. 

If you are interested to know more about Brewers Teams promotions, you can have a look below: 

Wednesday 16 September 2015

Purchase with Purchase - Grab a Limited Coca-Cola Truck at Golden Screen Cinemas

The largest cinema chain in Malaysia, Golden Screen Cinemas is now offering their customers a limited branded Coca-Cola truck for purchase when buying some of their special promotions. The offer starts at 18th of September 2015 and continues as long as stocks last.

Grab a Limited Coca-Cola Truck at Golden Screen Cinemas
This limited edition purchase has high collectible value to customers who like Coca-Cola, as it celebrates "100 years of happiness". It's a special one time merchandise, which helps to make Coca-Cola brand more unique.

Limited Merchandise - Benefits from Purchase with Purchase


Limited edition merchandise has, as mentioned, high collectible value. Therefore it will create more value to other purchases you are offering. Through this, Golden Screen Cinemas is attracting more customers to purchase their special promotions during September and is more likely to increase the numbers of visitors to their movies. This will surely increase brand awareness for both the cinema chain and Coca-Cola in general. 

Affiliate Marketing to Raise Sales


In past promo blogs we have seen great examples of businesses doing affiliate marketing. Windows and Casio succeeded with this as well as Levi's and Swarowski. Now the Malaysian cinema chain and the global brand Coca-Cola are doing the same. 

Companies' benefit from this because they are undertaking marketing activities together and thereby rewards each other. Said in another way are both companies are taking advantage of each other's customer clientele in order to raise sales and brand awareness.     

Monday 14 September 2015

Currys offer 2015 Rugby World Cup Ball as Free Gift With Purchase

UK electronic chain, Currys, are offering a Gilbert Rugby World Cup Ball free with purchase the Canon EOS 1200D Twin. These will be perfect for shooting the game and getting into the spirit of the 2015 Rugby World Cup.
Currys offer 2015 Rugby World Cup Ball as Free Gift With Purchase 
Offering sports related items are the perfect promotional product. As is the case with every major sports event, there will be promotional products offered which relate to these. These products will appeal to fans and regular viewers alike, and will work both for promoting the World Cup as much as promoting sales at Currys.

Currys offer 2015 Rugby World Cup Ball as Free Gift With Purchase 
This promotional gift with purchase, will not only raise awareness of the upcoming World Cup, but also increase brand awareness for Currys and Canon. Alongside this sales of Canon EOS 1200D Twin, are much more likely to increase over the time of this offer. Customers will be much more willing to purchase high value goods when they perceive the gift with purchase to add value their purchase. 

Offering free gifts with purchases can help to positively boost your company's image. It shows to your customers that you care about them and you want to make their shopping experience a positive one. By offering this gift with purchase, Currys and Canon, have the ideal accessory to get customers into the spirit of the 2015 Rugby World Cup.

Friday 11 September 2015

The Best and Most Innovative Gift Ideas from Autumn Fair 2015

Autumn Fair 2015 has just finished and left us with some great promotional marketing ideas. With innovation, invention and creativeness left as buzz words, Autumn Fair 2015 was a successful trade show, which retails managers can benefit from.

Comprehensive Selection of Giftware 

Autumn Fair 2015 had the most comprehensive selection of giftware in Europe, which means retailers had chances to be first in line for new product launches. Below is pictured some new innovative promotional products from Europe's largest trade show, which will help to make you stand out among competition.
The best and most Innovative Gift Ideas from Autumn Fair 2015
A golden rule says; "Always be a step in front of your competitors," with innovative 3D marketing companies now have new possibilities to brand themselves through newest technology. The 3D micro image company, Itzbugginiz presented their newest products at the 3D scientific stand at Autumn Fair 2015.
Retailers around the world can benefit from innovative products like this. There are huge branding possibilities on diverse screens and 3D glasses.

The best and most Innovative Gift Ideas from Autumn Fair 2015
Retails managers know how important it is to create brand awareness when raising sales. Creative giftware has great branding potential in this case. The gardening company Burgon & Bell presented creative storage boxes. Creative boxes like this has huge branding potential and helps to create awareness if logo's printed on. It is a promotional product, which is great for giftware and will help to stimulate sales.

Above are perfect examples of creative and innovative advertising products. Exclusive promotional products make your company profile look more unique, which helps you to stand out among the competition. Trade shows and events, like Autumn Fair, give retailers the unique possibilities to do just that.

Wednesday 9 September 2015

Restaurant & Bar HK 2015 - The Leading Fine Dining and Bar Business Exhibition in Asia-Pacific

Restaurant & Bar HK 2015, taking place between September 8th-10th, is the perfect event place to source and select from an incredible global product showcase. If you want to increase your business network with thousands of industry peers and passionate people you should consider this food and drink trade exhibition. 
Restaurant & Bar HK 2015 - The Leading Fine Dining and Bar Business Exhibition in Asia-Pacific
"Restaurant & Bar Hong Kong is the leading fine dining and bar exhibition in Asia-Pacific. With its unique position focusing on the top-quality food service and the bar market, it has undoubtedly become the business event of the year delivering top-end buyers from Hong Kong, Macau and Guangdong."
Restaurant & Bar HK 2015 - The Leading Fine Dining and Bar Business Exhibition in Asia-Pacific
The business trade event has become a success over the years. The large trade event had 20,066 visitors last year and is therefore an event companies in F&B can't miss. It's a great way for high-end restaurants, wine and other beverages businesses to increase brand awareness and improve cooking skills. 
Restaurant & Bar HK 2015 - The Leading Fine Dining and Bar Business Exhibition in Asia-Pacific
Statistics from past years show that most purchasing and restaurant/bar managers attended this trade exhibition. Restaurant & Bar HK 2015 is undoubtedly an excellent opportunity for managers who want to expand their networks. 
 

Monday 7 September 2015

Autumn Fair 2015: Europe’s largest retail trade show

If you are looking for the season’s number one gift and home trade event, Autumn Fair, is the perfect event for you. Taking place between September 6th-9th it is the largest retail trade show in Europe. 


Autumn Fair 2015: Europe’s largest retail trade show
"With an astounding 29,000 visitors from the UK and overseas and an incredible 1,400+ exhibitors, Autumn Fair introduces some of the world’s best brands to some of the industry’s best retailers - a high quality audience of switched on buyers from key multiples, independents, online retailers and department stores."
Autumn Fair 2015: Europe’s largest retail trade show
Organized by i2i Events this event occurs biannually since 1990. Autumn Fair is now celebrated as the season’s number one gift and home trade event. This is a must-attend event for UK and international buyers looking for the most brilliant new products and innovations ahead of Christmas, Valentine’s Day, Easter, Mother’s Day and Spring.
Autumn Fair 2015: Europe’s largest retail trade show
This fair offers the perfect opportunity to discover new brand and exclusive products that haven't been seen anywhere else. Perfect networking opportunities to meet industry peers, new brands and leading retail experts. Along with this it offers fantastic possibilities for product diversity and allows you to see new and exciting product launches.


Sunday 6 September 2015

Creative Sports Merchandise - Bobblehead Giveaways by Washington Nationals.

The American baseball team Washington Nationals is offering bobbleheads of the 30th president of the United States, Calvin Coolidge. These giveaways will be offered to the first 25,000 fans in attendance at the game between The Nationals and Balitimore Orioles 21 September 2015. This promotion is being offered in partnership with the White House Historical Association.

Creative Sports Merchandise - Bobblehead Giveaways by Washington Nationals. 

Bobbleheads are perfect for promotional sports merchandise, and are great for increasing brand recognition. Calvin Coolidge is the Washington Nationals' mascot and is instantly recognizable among fans.

Sports Merchandise - Benefits 

Offering sports merchandise is an excellent promotional tool to include in your marketing strategy. It helps your company/sports team to stay in top of customers/fans minds. This is a great way to increase your brand awareness among your target group, as bobbleheads instantly attract attention, and customers are much more likely to show these items off. 

Giveaways like bobbleheads are a memorable product to use in your marketing approach. By offering these as free gifts, fans and customers will think positively about your company/team. Also giveaways like bobbleheads are great to offer as a collectable item.

Creative Sports Merchandise - Bobblehead Giveaways by Washington Nationals. 
Bobbleheads can be manufactured in different shapes and sizes and as Washington Nationals show can fit any brand. This helps sports teams like Washington Nationals to increase brand awareness and thus an increase in sales.

Friday 4 September 2015

Promo Gift will write Your Case Studies

Promo Gift will write your blogs. Simply send us an e-mail with Promotional Product Case Studies from your market and we shall write a blog about this topic, creating valuable back links to your websites.

What is required for Promo Gift Blog to write your Case Study?
• Brief explanation of the promotion
• Fun Pictures of the promotion
• Back Links to your website

Why are the Promo Gift Blog offering to write your Case Studies?
• Lots of existing promotions so never experience Writers block.
• Real Case Studies are interesting because we can write more about the actual positives and negatives of campaigns.
• Use 3rd party promos (not done by your company) for most part, so no problems of Confidentiality or other restrictions.
• Ability to compare promos by MNCs across multiple regions and view cross cultural divides

For those Promotional Products companies who wish to become regular contributors then we propose a stronger partnership option.   Link to this blog and then the Promo Products Blog will be actively sending all new enquiries from your region back to you for quoting.  Want to become the Exclusive Expert in your country or region?


It just takes a few minutes to send a blog.  The Blog creates valuable in-links to your website.  What's to loose?   Check out some industry leaders who are contributing.

Wednesday 2 September 2015

Neoprene Armband with Plantronics Headphones as a Gift with Purchase

The American electronic company Plantronics is now offering free neoprene armbands when purchasing their new 274 BackBeat FIT wireless stereo headphones. This campaign is offered as a free gift with purchase in collaboration with the airplane company Cathay Pacific. This offer is running from July 15 to September 15 as Cathay Pacific.

Neoprene Armband with Plantronics Headphones as a Gift with Purchase

Inflight Magazines a Great Way to Achieve High Visibility 

Plantronics is using Cathay Pacific's in flight magazine to promote the brand and thereby stimulate sales. It is surly an excellent way to target special customer segments. People who use air travel often peruse magazines and are much more likely to purchase impulsively. This gives companies high visibility among customers. It's therefore a great idea to offer a gift with purchases like Plantronics do, as everyone loves to receive free gifts.

Offering free gifts with purchases can help to positively boost your company's image. It shows to your customers that you care about them and you want to make their shopping experience a positive one. This is a successful promotional tool to include in your marketing strategy, which will help to increase sales.

Unveiling the Hottest Promotional Product Blogs 2023

As we step into 2023, the world of promotional products is evolving, presenting exciting opportunities for businesses to leave a lasting imp...