|Neoprene Armband with Plantronics Headphones as a Gift with Purchase|
Inflight Magazines a Great Way to Achieve High VisibilityPlantronics is using Cathay Pacific's in flight magazine to promote the brand and thereby stimulate sales. It is surly an excellent way to target special customer segments. People who use air travel often peruse magazines and are much more likely to purchase impulsively. This gives companies high visibility among customers. It's therefore a great idea to offer a gift with purchases like Plantronics do, as everyone loves to receive free gifts.
Offering free gifts with purchases can help to positively boost your company's image. It shows to your customers that you care about them and you want to make their shopping experience a positive one. This is a successful promotional tool to include in your marketing strategy, which will help to increase sales.