Promotional Products Week: The Best and Most Innovative Ideas #ppweek

BPMA's Promotional Products Week has just finished and left us with some fantastic promotional products ideas. With amazing ideas for promotional products, Promotional Products Week 2015 was a successful trade show, which everyone can benefit from.
Promotional Products Week: The Best and Most Innovative Ideas #ppweek

What is Promotional Products Week?

Promotional Products Week is a celebration of the Promotional Products Industry. The aim of PPW is to nationally raise the profile of promotional products and encourage their use within the marketing mix. 

We want companies to recognise the value of promotional products and understand the many different ways they can improve brand awareness. Promotional Products Week (PPW) will take place from the 14th-18th September 2015. BPMA

PPW showcased promotional merchandise at its best, highlighting its essential role in the marketing mix and explaining why its continually used by marketers keen to make an impact.
Promotional Products Week: The Best and Most Innovative Ideas #ppweek
This year's PPW coincided with the approaching Rugby World Cup which had sparked a new demand for branded promotional items, with sponsors and brands hoping that the euphoria of the event would allow them to engage with their customers on a very personal level, trying to give them mementoes of the event that they will keep for years.

What did we learn from Promotional Products Week?

Firstly, the bpma had invested in buyers and consumers attitudes to promotional gifts. PPW showcased promotional merchandise at its best highlighting its essential role in the marketing mix and explaining why it was continually used by marketers keen to make an impact. 

Notable companies that truly attracted attention through their marketing, choice in promotional products or their stands at PPW will be discussed below. 

Rugby World Cup 2015

Promotional Products Week: The Best and Most Innovative Ideas #ppweek
The Rugby World Cup 2015 merchandise was the most notable branded merchandise found during the event. As the World Cup is being hosted in UK at the same time of the week, it would be foolish not to promote Rugby related products at a promotional product event. Branding of the World Cup was found on a vast array of products, anything from mini rugby balls to hats and mugs.

Fluid Branding

Promotional Products Week: The Best and Most Innovative Ideas #ppweek
Fluid Branding showed how successful promotional products can be for increased brand awareness and recognition. This promotional company is famous for it's quality and it's fantastic ideas. Fluid Branding truly went all out this PPW as it's banners, umbrellas and other promotional items were found across the event. They were even found caught in the rain, but luckily they had their branded umbrellas.
Promotional Products Week: The Best and Most Innovative Ideas #ppweek

Promo The Panda

Promotional Products Week: The Best and Most Innovative Ideas #ppweek
Promo The Panda was PPW's promotional mascot, and this little bundle of plush went everywhere in this event. When attendees tweeted #PromoThePanda they were able to claim a Promo the Panda Plush Toy for themselves. This was ingenious marketing from PPW as the plush toy can only highlight the exhibition in a more physical way than simply the amount of tweets.

Outstanding Branding

Promotional Products Week: The Best and Most Innovative Ideas #ppweek
As well as taking part in PPW, Outstanding also raised money for Save the Children charity by offering free badges to those whom donated. This obviously raised money for the charity, but also used the attention of PPW to raise well needed attention for the Save the Children charity.  

Top Tweeters

PromoGift were tracking this blog using IFTTT, with this event tracking we also found out who the 25 most active people on twitter were. This type of event provides a good opportunity to increase your brand awareness through the use of social media. The top 25 are listed below.
Promotional Products Week: The Best and Most Innovative Ideas #ppweek

How can Promotional Products work for you?

These are a mere few mentions of the countless companies that took part in the Promotional Products Week. It just goes to show the importance of promotional products in every form of  business, this is particularly highlighted here:  

The total amount spent by companies on promotional merchandise in the UK last year was approaching £1bn and firms are happy to spend an average of up to £5 an item to get their marketing message across to consumers. BPMA.
Promotional Products Week The Best and Most Innovative Ideas #ppweek
These products can be in any form, though the top ten products the British public like to take home as freebies are: 

  1. The promotional pen
  2. Branded bags
  3. Electronic items (such as branded memory sticks and power banks)
  4. Branded or personalised mugs
  5. Promotional clothing such as tee-shirts
  6. Note pads
  7. Mints / sweets
  8. Stress balls
  9.  Mouse mats
  10. Stationery
Though this does not mean that promotional merchandise need be exclusively these products. In fact as the Rugby World Cup highlighted, as well the PPW, promotional merchandise can be anything that helps to get your brand across to the required audience. 
Promotional Products Week The Best and Most Innovative Ideas #ppweek

We at PromoGift blog are extremely thankful to BPMA for this fantastic event and to all the companies that attended and showed the amazing potential of Promotional Products. 

If you would like to know more about BPMA, you can find more information and how to join at their website. If you would like to know more about promotional items to help market your brand then you can contact us at PromoGift.

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