Promo Products Case Study: Pantone Inc, Masters of Color

If you are in any way involved in promotional products, you would have definitely heard about the Pantone Matching System, and most likely, could face difficulties in matching the accuracy of colour when manufacturing a new product, coloured fabric, plastics, or printing a logo on them. As many of us know, what you see on your monitor and expect the item to be is never what will appear on a printed sheet, so to avoid this designers need a standardized colour key.

What is Pantone?

Pantone is a standardized colour-matching system, utilizing the Pantone numbering system for identifying colours. By standardizing the colours, different manufacturers in different locations can all reference a Pantone-numbered colour, making sure colours match without direct contact with one another. The Pantone palette consists of 1,114 colours, identified by three or four-digit numbers, followed by a C, U, Or M suffix. Originally designed for the graphics industry, the Pantone solids palette is now used by a wide range of businesses. It is the most commonly used palette in the promotional products industry.

Promotional Products Masterclass by Pantone

Pantone Inc. itself is a corporation headquartered in New Jersey, the USA. Though the company is best known for its Pantone Matching System, it also has a remarkable portfolio of branded promotional items, all created in their easily recognisable minimalistic style.

Mugs, thermo cups, USB flash drives, watches, iPhone cases and stationery: this brand, for sure, manages to make printings 100% Pantone matched!

The new thumb drives are worth paying attention to. A sure-grip soft plastic case styled after the iconic Pantone colour chip holds a powerful, dependable drive - the perfect way to store a portfolio, to bring comps to client meetings or back up important files. A pop-chain ring makes it handy to take along.
Use this idea and develop USBs pantone-matched to your company logo.

Pantone offers a wide choice of porcelain mugs and cups with coloured silicone grips. Learn from the masters how to manufacture promotional homeware items, and make your customers enjoy their favourite hot beverages in the hottest new trend colours.


Moreover, annually, Pantone declares a particular "Color of the Year". In 2016, for the first time ever the blending of two shades -  Rose Quartz and Serenity - was chosen for this. The combination demonstrates an inherent balance between a warmer embracing rose tone and a cooler tranquil blue.

Look through the 2006-2016 history of "Colors of the Year" by Pantone and find some ideas for your corporate style design and future promotional campaigns.