SMMEX 2016 – Sports Merchandise and Marketing Exhibition

SMMEX International - the biggest sports merchandise and marketing exhibition annually taking place in London - has celebrated its 18th birthday this week. To mark the occasion, the show had been extended to a two day event, and on the 15th and 16th of February thousands of marketers, suppliers and customers gathered at Wembley Stadium.


The popularity of the show is increasing year on year, and being open for two days allowed the team to pack more into this exclusive meeting of industry leaders, sports clubs and powers within the licensing world.

The SMMEX team have built a solid database over the last 17 years to produce a highly targeted audience and named readership of over 18,000 individuals, which cannot be matched by any other sporting publication.

Following on from the success of 2015’s seminar programme 2016 has seen 20 key speakers over the two days and included CPLG, Nottingham Forest, Imperial War Museum and WWF.

Held inside Wembley Stadium, #SMMEX2016 gave buyers and key decision makers the chance to meet up with premier suppliers of unique products and services in a relaxed, informal environment. There we could see representatives from professional sports clubs, blue chip companies, hotel chains, license holders, media owners, retailers, schools & universities as well as venue operators.



In general, SMMEX has something for everyone and offers a fantastic opportunity to meet face-to-face with specialists from across the world.

We decided to keep an eye on this via the use of our twitter tracking system. Here were the top tweeters for the two days of SMMEX. Can you see yourself?


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