Imbibe Live 2016: Where drinks mean business #ImbibeLive

Imbibe Live has recently finished and we at PromoGift Blog were tracking this event. This event was Europe’s largest on-trade drinks exhibition.
Imbibe Live 2016: Where drinks mean business #ImbibeLive
For this year’s Imbibe Live, we followed the event closely and gathered information from over 4000 tweets before and during the event. After analyzing this information we created the following word cloud, with the number of mentions being represented by the size of the word.

Imbibe Live 2016 Where drinks mean business #ImbibeLive

What was the conclusion of this Event Tracking?

As seen in the word cloud the big focus was on Drinks, with “London” and “Stand” being particularly focused on.  Though there were interesting mentions of “WheatBeer” and “Challenge”. These word clouds are great at understanding what it is that attendees are talking about and what they find to be most interesting from this event.

Alongside this with this event tracking, we also found out who the 25 most active people on twitter were. This type of event provides a good opportunity to increase your brand awareness through the use of social media. The top 25 are listed below.

Imbibe Live 2016: Where drinks mean business #ImbibeLive

Imbibe Live 2016: Where drinks mean business #ImbibeLive

Imbibe Live is the innovative and interactive annual exhibition for anyone who sources, buys or serves drinks in the licensed on-trade.

Imbibe Live 2016 was the essential date in the drinks calendar which saw the industry’s finest come together and was perfect for sommeliers to buyers and managers to publicans and bartenders. It was a great event to take part in ground-breaking tastings, source new products and discover new trends evolving the industry.
Imbibe Live 2016 Where drinks mean business #ImbibeLive
Reasons to attend
  1. Pick up hundreds of new drinks and product ideas that will excite your customers
  2. Tap into the latest drinks trends and new products
  3. Listen to thought-provoking talks from leading drinks experts
  4. Find out new ways to increase profits from drinks sales through business-focussed seminars
  5. Experience rare tastings across all categories
  6. Get bespoke advice from the Imbibe team such as drinks list assessment
  7. Network with peers and industry players from all the different drinks sectors
  8. Be inspired by Imbibe's creative out-of-the-box thinking
  9. Discover a wide range of other products from associated sectors such as snacks, glassware and equipment

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