Wednesday 7 September 2016

Promotional Products Week 2016 #PPWeek

Promotional Products Week (PPW) will take place from the 12th-16th September 2016. The aim of Promotional Products Week is to nationally raise the profile of promotional products and encourage their use within the marketing mix.
Promotional Products Week 2016 #PPWeek

Promotional Products Week is a celebration of the Promotional Products Industry.


PPW will showcase promotional merchandise at its best highlighting its essential role in the marketing mix and explaining why its continually used by marketers keen to make an impact.
Promotional Products Week 2016 #PPWeek
The total amount spent by companies on promotional merchandise in the UK last year was approaching £1bn and firms are happy to spend an average of up to £5 an item to get their marketing message across to consumers. This is why the bpma has invested in buyers and consumers attitudes to promotional gifts.
Promotional Products Week 2016 #PPWeek
This year's PPWeek includes a Free Promo Elephant, this is to help with the official tweet #promoteyourbrand! Along with this PPWeek has partnered with Pancreatic Cancer UK to promote and help raise £10,000 for Pancreatic Cancer. 

Promotional Products Week 2016 #PPWeek

Why to get involved? 

Promotional products are more than just a freebie, if a promotional item is useful, research shows that 89% of people will keep it.  PPWeek is about companies recognising the value of promotional products and understand the many different ways they can improve brand awareness.

The total amount spent by companies on promotional merchandise in the UK last year was approaching £1bn and firms are happy to spend an average of up to £5 an item to get their marketing message across to consumers.

Promotional Products Week 2016 #PPWeek
PromoGift Blog will be following this event very closely and we'd like to thank bpma and PPWeek for providing the information above. Please check out the PPWeek website to find out more about this event and how to get involved.

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