National Sales Conference 2016 - Premier Promotional Products

On 6th October 2016, the team at Premier Promotional Products attended the National Sales Conference at the Ricoh Arena in Coventry. It was a very valuable day out of the office for us as we were able to meet new contacts and learn new strategies and skills, enabling the team to regain our focus at work.

National Sales Conference 2016 - Premier Promotional Products 
Watch a short clip of our time at the Sales Expo >>>


We have decided to share with you some of the key sales and marketing tips that we learnt from the inspirational speakers at the conference, so read on if you want to gain business advice from the experts!

Will Greenwood - Former HSBC Trader & Rugby World Cup Winner

National Sales Conference 2016 - Premier Promotional Products 
  • Have a personal mission statement, it will change your mind-set, then break down this goal to achievable objectives.
  • Allow employees to make their own rules in the workplace – if you’re given rules, you break them, but if you make the rules, you self-please.
  • Find the people that are doing well and find out how they are doing it!
  • Become 1% better at 100 things, to be the best that you can be.
  • It’s not about where you start, it’s about where you finish.
  • One clap gives you brevity. Watch the one clap here >> 

John Bradshaw - CEO of The Meetology® Lab

National Sales Conference 2016 - Premier Promotional Products 
  • Never offer someone you’re trying to influence a cold glass of water, they will then associate the word “cold” with you! Instead offer them a hot drink, people say yes more after hot drinks or food! 
  • If you smile and pretend to be happy, you will be happier.
  • Being fair to someone gives you the same feeling of pleasure that you get when you eat chocolate, so be fair when selling to your customers and you are likely to feel happier.
  • People are more likely to say yes if you ask them in their right ear, so lean over to your customer’s right ear rather than left!
  • Use body contact – humans like to be social and want interaction.

Chris Brindley - Former Managing Director of Metro Bank and National Sales Director for British Gas 

National Sales Conference 2016 - Premier Promotional Products 
  • Ask satisfied customers to introduce you to someone in their business or social network.
  • Preparation or luck? Control the controllables with research and planning – luck is when preparation meets opportunity.
  • What is your personal best and when did you last beat it?
  • When was the last time you made someone else better at their job?
  • Stop talking about the past, talk about the future.

Grant Leboff - One of the U.K's leading Sales and Marketing experts

National Sales Conference 2016 - Premier Promotional Products 

    • We are in a communication revolution – for the first time in History, everyone has a channel.
    • Digital marketing should be about building a community.
    • Create marketing and sales content that has real value to the customer.
    • Word of mouth is still the most powerful media tool, so ask for recommendations and referrals from customers.

    Lord Digby Jones - Former CBI Director General and Minister of State for Trade & Investment

    National Sales Conference 2016 - Premier Promotional Products 


    • Maximise your resources to help sales and marketing teams succeed and prosper. 
    • Remind yourself of the importance of good customer care.

    Sir Trevor Soar - Former Commander in Chief (Admiral)

    National Sales Conference 2016 - Premier Promotional Products 
    • Have trust in employees; try putting someone else in charge.
    • Every time you solve something for other people, you deny them the chance to learn, so we must let others make mistakes in order for them to improve and grow.
    • T-CUP = thinking clearly under pressure.

    Maggie Buggie Global Sales Officer, Digital of Capgemini

    National Sales Conference 2016 - Premier Promotional Products 
    • Sell the outcome not the detail.
    • It’s not just about convincing your clients, it’s about inspiring them.
    • You need to become a ‘hybrid’ sales person, a hunger to learn and a mind-set that allows you to grow, share and collaborate with others.

    David Rutherford - Business Development Director, EY

    National Sales Conference 2016 - Premier Promotional Products 
    • Google’s project ‘Aristotle’ gives insight into how the key to good teamwork is being nice.
    • Businesses must try and create an environment of psychological safety, where everyone can be themselves.
    • Try to encourage more personal human interaction at work by eliminating the use of email in the office for one day. Instead, have face-to-face and telephone conversations, which are more personal.
    National Sales Conference 2016 - Premier Promotional Products 
    The Premier Team have taken the time to reflect on what we have learnt and collectively discuss how the new ideas and techniques can be applied within our business to help improve motivation, sales ability and personal growth. We think you should do the same!

    For more information please contact below 


    Jess Hart, Sales and Marketing at Premier Promotional Products.

    Website: www.premier-thegroup.co.uk
    Telephone: 01732 843250
    Email: Sales@premier-office.co.uk
    Address: The Courtyard Business Centre, Birling Road, Ryarsh, Kent, ME19 5AA

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