Even though it is still November, lots of companies have already started implementing their Christmas promotional campaigns.
For example, the famous British brand The Body Shop, specializing in cosmetics and make-up, with their 2,500 franchised stores in 61 countries, has changed the design of their website for the festive, with slogans on the main page: "Holiday has never felt so good!" and "Happiness made here"
Moreover, they started offering gifts with purchase: “Xmas comes early this Thursday & Friday!” – their marketing campaign claims. Only on November 19 and 20 the loyalty members enjoy a 30% discount, and they receive a free gift worth £20 when they spend £30. The promotional gift is offered in a sophisticated branded Christmas box.
The Body Shop have cleverly used this marketing gift as a way of operationalizing their social media marketing. By using Twitter as a way to promote this promotional gift they are encouraging consumers to share the post and to buy products from their web shop. A great way to increase profitability overall.
Gift with purchase is an excellent add-on to any promotional campaign. The use of free branded giveaway merchandise leads to a higher logo exposure, therefore rising brand awareness and brand recall. Additionally, it makes the products more noticeable to the customers, which is beneficial when it comes to improving sales. Therefore gift with purchase is an efficient tool to reach the goals of the marketing campaign.
If you would like to know more about promotional items to assist with marketing your brand contact us at PromoGift.