One of the biggest marketing events of the year - the Festival of Marketing - was held on the 11th and 12th November 2015 at the Tobacco Docks in London.
Thousands of marketers, brands and agencies gathered in East London to discuss prospects and future of marketing industry. The Festival had an impressive line-up of household names, hard to reach CMOs and leading marketers ready to inspire and impact the marketing journey.
This year’s Festival headliner line-up has been assembled in order to deliver truly original, non-traditional perspectives on today’s marketing industry. We saw speakers from Lord Sugar to Monica Lewinsky, providing insight into marketing’s biggest issues.
This year the award-winning Festival of Marketing made another achievement – it’s a Guinness World Records title holder.
The Festival was awarded the title after more than 617 people took part in the Largest marketing lesson ever. The lesson, which was led by industry legend Sir John Hegarty and Scoota, focused on the evolving landscape of online advertising and how some creative industries have been slow to embrace technology.
For this year’s Festival of Marketing, the Promogift blog followed the event closely and gathered information from over 4,000 tweets before and during the event. We found out who the 25 most active people on Twitter were. The top 25 are listed below.
This type of event provides a good opportunity to increase your brand awareness through the use of social media. This is an excellent guide, teaching the marketers from different industries how to lead their businesses to promising results.