Gemline Acquires RuUseMe

Announced on Dec 17, Gemline acquired RuMe brand and their intellectual property. Financial terms of the deal have not yet been released. 

RuMe, short for ReUseMe, is the provider of premium, everyday accessories geared toward creating an organized way of living. Designed with environmentally conscious consumers in mind who don’t want to sacrifice style and functionality for sustainability. They are now carried in leading retailers such as Target, Whole Foods and The Container Store.
Entering the promotional products market in 2014, RuMe's brightly patterned bags and accessories grew quickly in popularity. Their partnership with Gemline in 2018, accelerated RuMe's growth in the promotional channel.

Founded in 1958, Gemline is the promotional product industry’s premier supplier of bags, business accessories, stationery, drinkware, gifts and writing instruments, and is ranked as one of the largest industry suppliers by the Advertising Specialty Institute (ASI).
According to Frank Carpenito, president of Gemline, "We are thrilled to leverage our success to advance our relationship with the RuMe brand from partner to owner, and we look forward to growing the RuMe product portfolio with our distributor partners in the future.” 
Gemline CEO Jonathan Isaacson says Gemline anticipates making more key acquisitions in the coming years.“We continue to see opportunity in being best-in-class brand stewards for both large and up-and-coming retail brands looking to make their mark in the promotional channel, and feel strongly that our culture and reputation make us desirable to brands and businesses looking to be acquired,” Isaacson said.

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