Wednesday 20 July 2016

The Value of Promotional Merchandise

The internet has transformed the way that businesses market themselves, but it has not made older tactics obsolete. In fact, many offline marketing methods are more tangible and more personal than their digital counterparts, making this a great way to stand out and build a stronger connection to your customers in an age when many of your competitors will neglect these promotional avenues.
The Value of Promotional Merchandise
Promotional merchandise, in particular, is a powerful way to connect with customers and clients and bring in new business.

Brand Awareness

One of the big problems with marketing of any kind is getting people to pay attention. Even raising awareness by having them remember the name of your company is a win, but too often advertising is ignored entirely. According to research, however, giving out promotional products leads to 62% of recipients remembering your business' name and key information. This is a much bigger boost to brand awareness than most alternatives can hope to deliver.

The Value of Promotional Merchandise

Community Engagement

Done right, giving away promotional merchandise can be an excellent way to engage with communities. This, in turn, is a powerful method for raising your business' profile and building a positive reputation. Offering branded merchandise to community groups, charities, sports clubs and the like can be a great way to promote your brand and improve its overall image while simultaneously helping out good causes.

A Superior Alternative to Discounts

Giving merchandise away outright can be a practical and effective alternative to simply offering discounts on your products, and can actually be more cost-effective over time. Discounts only drive sales when they are in place, so to provide long-term effectiveness they must be offered regularly and repeatedly. Unfortunately, customers as a group are quite good at catching on to this and adjusting their price expectations. Giving out promotional merchandise, on the other hand, still serves as an effective promotional strategy without cheapening the perceived value of your products and services.

The Value of Promotional Merchandise

Craft Your Brand Image

The promotional products you give away can help craft a specific brand image, or at least help you to shape certain aspects of the way your brand is perceived. For example, giving away branded, recycled notepads or fairly-traded promotional confectionery can lead people to view you as a responsible company. Alternatively, things like pens, T-shirts, pens, and more general items of confectionery come with little or no loaded connotations, leaving a brand image you are already happy with essentially untouched while still serving as a highly effective promotional strategy.

The Value of Promotional Merchandise

Effective Profit

You purchase promotional products in bulk at wholesale prices. Your customers, on the other hand, are used to having to buy these things at retail prices. As such, there is an imbalance in your favour between the price you pay for this merchandise and the value it has to your customer. More promotional value has been received than your business has actually spent on the merchandise in question, and the effectiveness of this promotional strategy is boosted accordingly. In a sense, there is an effective built-in profit in the value you get over the money you have spent.

About the Author

Distinctive Confectionery was established over 20 years ago and is owned and managed by Tegwyn and Adele Thomas, a husband and wife team, together with their dedicated staff. Distinctive Confectionery offers a wide range of both chocolates and confectionery.

Friday 8 July 2016

Imbibe Live 2016: Where drinks mean business #ImbibeLive

Imbibe Live has recently finished and we at PromoGift Blog were tracking this event. This event was Europe’s largest on-trade drinks exhibition.
Imbibe Live 2016: Where drinks mean business #ImbibeLive
For this year’s Imbibe Live, we followed the event closely and gathered information from over 4000 tweets before and during the event. After analyzing this information we created the following word cloud, with the number of mentions being represented by the size of the word.

Imbibe Live 2016 Where drinks mean business #ImbibeLive

What was the conclusion of this Event Tracking?

As seen in the word cloud the big focus was on Drinks, with “London” and “Stand” being particularly focused on.  Though there were interesting mentions of “WheatBeer” and “Challenge”. These word clouds are great at understanding what it is that attendees are talking about and what they find to be most interesting from this event.

Alongside this with this event tracking, we also found out who the 25 most active people on twitter were. This type of event provides a good opportunity to increase your brand awareness through the use of social media. The top 25 are listed below.

Imbibe Live 2016: Where drinks mean business #ImbibeLive

Imbibe Live 2016: Where drinks mean business #ImbibeLive

Imbibe Live is the innovative and interactive annual exhibition for anyone who sources, buys or serves drinks in the licensed on-trade.

Imbibe Live 2016 was the essential date in the drinks calendar which saw the industry’s finest come together and was perfect for sommeliers to buyers and managers to publicans and bartenders. It was a great event to take part in ground-breaking tastings, source new products and discover new trends evolving the industry.
Imbibe Live 2016 Where drinks mean business #ImbibeLive
Reasons to attend
  1. Pick up hundreds of new drinks and product ideas that will excite your customers
  2. Tap into the latest drinks trends and new products
  3. Listen to thought-provoking talks from leading drinks experts
  4. Find out new ways to increase profits from drinks sales through business-focussed seminars
  5. Experience rare tastings across all categories
  6. Get bespoke advice from the Imbibe team such as drinks list assessment
  7. Network with peers and industry players from all the different drinks sectors
  8. Be inspired by Imbibe's creative out-of-the-box thinking
  9. Discover a wide range of other products from associated sectors such as snacks, glassware and equipment

Friday 1 July 2016

Brighton's offers Free Branded Tote Bag with Purchase

Mention the word "boutique" and we think of stylish and expensive. But nowadays not everything has to be expensive. Woman's bags and accessories brand, Brighton's, is offering this fabulously designed "Seas The Day" tote bag.

To receive this seaside themed gift it's all your's for the same day purchase of $100 or more in-store and online.

Why do we love this seaside themed promotional tote bag? 

The design of this bag oozes summer at the Côte d'Azur, and the seaside with its anchor, classic sea themed striped T-shirt and 'Ahoy' designs. Perfect for taking on weekend trips, going to the beach or just showing off while you shop.
With totes its good to remember that cool and unique tote bag designs are more likely to be sought after, and its more likely a customer will spend in order to receive it - design means everything!

Offering a branded tote bag like this as a gift with purchase is always a popular choice and one that never gets old. Giving a free gift with purchase is a way to show customers that you care and offering something valuable (and one that can be used) will increase attraction, encourage repeat purchases and offers word of mouth advertising, so grab your's while you can. 

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