Friday 26 February 2016

Premium Gift Watches by Mary Kay

From a $5,000 investment in 1963, Mary Kay has grown to become one of the largest direct sellers of skin care and color cosmetics in the world. 

 Mary Kay has over 3.5 million  beauty consultants, offering more than 200 products in more than 35 countries around the world. They provide innovative skin care products, irresistible makeup and unforgettable fragrances. Now their world famous brand is offering watches as premium gifts to all those that follow this exceptional brand.

What we like about this premium Gift:

  1. Design. A fantastic design with a beautifully elegant shape that compliments any wrist while still practically telling the time in a fashionable way.
  2. Comfort.With beauty there is sacrifice. However this is not the case with Mary Kay. And like their cosmetic goods this watch is no different, comfortable and sleek on the wrist, once it is on you never want to take it off.
  3. Bold and eye catching. Just like their make up, the bright colour choice of pink gives the watch a bold yet feminine look. Catching the eyes of anyone who happens to need the time.
If you like Mary Kay make up and skin care products then you will love this Premium gift to go along with them. 

Innovative Marketing & Design: Corporate Gift Ideas for Your Employees

Whether we like to do it or not, the truth is that every business owner would be smart to think about giving “extras” to their employees. Sure, they love their time off and flexible hours, but they probably want more than that. And, in the long, run, you want your employees to be as happy and as satisfied as possible. The happier and more satisfied they are, the more productive that they will be, and the longer they will stay with your company.

It’s important that you recognize that the people who come to work every day are the ones who bring you success. Don’t you think you should recognize them with something special? Here are some gift ideas to give your employees.

1. Apparel
Company apparel is a great gift for your employees. Wearing company shirts might seem like a negative, but most employees enjoy it. Wearing the same thing with your company logo on it makes your employees feel more like a team. Much like a sports team that is unified through their uniforms, your employees will feel much more like a united front.
Innovative Marketing & Design: Corporate Gift Ideas for Your Employees
2. Drink Ware
Drink ware is another great gift for your employees. Drink ware is a very useful gift because it is something that is useful in everyday life, and it is something that they will want and sometimes need. Also, putting your logo on a cup that your employees will use in front of other people will increase your brand exposure to people that you never thought of reaching before.
Innovative Marketing & Design: Corporate Gift Ideas for Your Employees
3. Computer Cases
Most likely your employees are going to use a computer at some point during their work. Having a fun case to put it in, that might even have your logo on it, is another great way to increase their happiness and, at the same time, increase your exposure.

4. Phone Accessories
Everyone has a phone. Everyone needs phone accessories. Whether it is a phone case or a stylus or a screen cleaner, phone accessories are things that are incredibly useful to your employees, and which they will enjoy having.
Innovative Marketing & Design: Corporate Gift Ideas for Your Employees
5. Travel Accessories
Travel accessories are a really good idea, especially if your employees travel for work. Maybe consider a duffel bag or some other sort of carry-on bag as an employee gift. You could even put your logo on it. Think about all the people who could see your employee on the plane or while they were traveling.

About Innovative Marketing & Design
Innovative Marketing & Design is a creative firm that specializes in design, logo apparel, and promotional products for internal and external marketing. Through the use of promotional products, they broker awareness, attention, and action to get their clients noticed.
Innovative Marketing & Design also works hard to provide the best assistance you need to manage your promotional product and print choices by vetting, qualifying, and constantly testing quality, usability, and trends. For a company that is trusted, let Innovative Marketing & Design help you meet all your promotional product needs.

Wednesday 24 February 2016

ASI: Which Promo Products Do Students Grab Most?

Unsurprisingly Students are a HUGE fan of free stuff, just go to an IKEA store near a university town and see how popular those free pencils are. ASI has just released a report on Spring Career Fairs showing what promotional products students find most popular.
ASI: Which Promo Products Do Students Grab Most?
USB drives are extremely popular, and are always taken quicker than pens and cups. Including with this were earbuds, these proved to be more popular than sunglasses but that may be due to the weather during that time. 

More exiting ideas in promotional products came from unusual grab bags including pens, a Swiss Army knife style USB drive, and Silly Putty.  

Some companies even offered free food, as various companies gave candy, Wolf Greenfield offered branded chocolate bars and Kraft Heinz provided a smorgasbord of products such as Mac and Cheese cups and Crystal Light packets.  This just goes to prove that the closest way to someone's heart or resume is through their stomach. 

PromoGift would like to thank ASI for supplying this report, if you are interested in finding out more about ASI: Which Promo Products Do Students Grab Most? please follow the attached link.

Advertising Specialty Institute® (ASI) is the promotional product industry’s largest membership organization offering media, technology, marketing and education to help cultivate success and community. To find out more please follow the link to ASI Contact Page.

Monday 22 February 2016

Debenhams offers free Gift with Purchase from Estée Lauder

Debenhams has been offering gift with purchase free with any two or more Estée Lauder purchases, and a third gift made with a third purchase.
Debenhams offers free Gift with Purchase from Estée Lauder
What was offered as the free Gift with Purchase?
Debenhams offers free Gift with Purchase from Estée Lauder

Included within this offer was a choice between a vast array of make up and beauty products, with an Estee Lauder Iconic print Bag. These are the perfect products to offer when incensing customers to purchase your brand. 

Why offer a Gift with Purchase?

Offering a free gift with purchase is a great way of expanding your business. 
First of all it increases your market share, if you choose the right promotional product within your marketing campaign. 
Secondly, it increases your brand awareness, when people are using the product in public. 
Thirdly, customer loyalty is fostered. When customers receive the gift, they would gain a good impression of your company, thus encouraging them to continue purchasing your products. 

A free gift with purchase would help to increase your base of loyal customers. This is beneficial in many ways, because customers have tendencies to switch brand.

Wednesday 17 February 2016

SMMEX 2016 – Sports Merchandise and Marketing Exhibition

SMMEX International - the biggest sports merchandise and marketing exhibition annually taking place in London - has celebrated its 18th birthday this week. To mark the occasion, the show had been extended to a two-day event, and on the 15th and 16th of February thousands of marketers, suppliers and customers gathered at Wembley Stadium.

The popularity of the show is increasing year on year, and being open for two days allowed the team to pack more into this exclusive meeting of industry leaders, sports clubs and powers within the licensing world.

The SMMEX team have built a solid database over the last 17 years to produce a highly targeted audience and named readership of over 18,000 individuals, which cannot be matched by any other sporting publication.

Following on from the success of 2015’s seminar programme 2016 has seen 20 key speakers over the two days and included CPLG, Nottingham Forest, Imperial War Museum and WWF.

Held inside Wembley Stadium, #SMMEX2016 gave buyers and key decision-makers the chance to meet up with premier suppliers of unique products and services in a relaxed, informal environment. There we could see representatives from professional sports clubs, blue chip companies, hotel chains, license holders, media owners, retailers, schools & universities as well as venue operators.

In general, SMMEX has something for everyone and offers a fantastic opportunity to meet face-to-face with specialists from across the world.

We decided to keep an eye on this via the use of our Twitter tracking system. Here are the top tweeters for the two days of SMMEX. Can you see yourself?

Monday 15 February 2016

Sportscene offering Converse Bag as Gift with Purchase

South African sneakerware company Sportscene are currently offering a free gift with purchase in stores. With every purchase over 400R on selected Converse footwear, you will receive a free Converse Bag.
Sportscene offering Converse Bag as Gift with Purchase
A free gift with purchase can have numerous advantages for companies and brands alike. Firstly it adds extra value to a purchase, giving customers additional reason to purchase from you and not from your competitors.

Secondly being seen as a company that provides more than its competitors will give you a positive brand image, this is very important with standing out from the competition.

Finally, having a gift with purchase will leave to greater customer retention and encourage new customers to choose your brand over your competitors. After all, everyone enjoys receiving more than what they expect when it comes to purchases.

In conclusion, a free gift with purchase provides a great incentive for customers to purchase your products over competitors and is a great marketing tool.

Tuesday 2 February 2016

Promotional Industry Research: Products Popularity

The Advertising Specialty Institute, our favourite source of information about the promotional products industry state, has recently conducted its annual ASI Ad Impressions Study — a cost analysis of promotional products versus other advertising media. For this specific research, thousands of in-person and online interviews have been conducted with businesspeople and students in key cities around North America, Canada, Europe and Australia. 

U.S. consumers were asked which promotional products they currently owned. As the image below reveals, T-shirts are the item that is most often owned by promotional product recipients in the U.S., followed by drinkware, writing instruments and outerwear. In fact, all promotional products have strong ownership, with one-quarter or more of recipients owning each.

Also, the respondents throughout the world were asked to rate up to three promotional items they had received in the last 12 months — you can see the results on the graphics below. For example, 53% of the consumers in Rome own branded shirts — the highest percentage of any of the 21 metro areas in the survey. In London writing instruments gained 56%, and in Mexico top promotional product is drinkware.

Above are the most popular items, but what are the products which consumers want to receive as a gift? The Top 5 most influential products in the opinion of advertisers are:

More useful facts:
  • Bags generate more impressions in the U.S. than any other promotional item.
  • On average, consumers report keeping promotional calendars for about 12 months - that means a year's worth of branding.
  • Younger consumers are the most likely to own a promotional desk accessory.
  • 42% of U.S. consumers who keep promotional hats do so because they are attractive, second only to outerwear. Hats need to look good!
  • 60% of consumers state they would be more likely to do business with the advertiser who gave them promotional Power Bank
  • In the U.S., 91% keep USB Drives because they are useful, and 7% keep USB Drives because they are attractive.
We would like to thank ASI Central for the provided information. If you're interested in knowing more about this topic, please visit the Advertising Specialty Institute website. The full report can be found here.

Unveiling the Hottest Promotional Product Blogs 2023

As we step into 2023, the world of promotional products is evolving, presenting exciting opportunities for businesses to leave a lasting imp...