Wednesday 24 October 2018

Custom Lapel Pins & Badges - Brand Awareness Builders

In business marketing we’re always on the lookout for a low cost branded items which pack a punch. Because of their low unit price and longevity custom lapel pins are one of the best value options available. Always working to make your brand more visible pins and badges are also exclusive personal gift items which people cherish and value far beyond their cost. Every company and organisation should keep some on hand because with a unit cost of cost only a dollar or two there’s room for them in every budget. Pins and badges are simple and effective items which can last a lifetime ensuring your marketing investment will keep paying dividends for years to come.

Next time you watch the evening news and enjoy the spectacle of one of our noble political masters explain their latest failure, take a close look at the lapel of their expensive tailored suit. Most likely you’ll see a custom lapel pin which shows either the flag of the country they represent or a community organisation they wish to promote that day. Simply attaching a lapel pin or badge to clothing demonstrates support and provides a constant visible reminder to everyone of the principles on which the organisation stands.

If you are involved with a community group, charity or sports club which is looking for cost effective ways to provide a gift for sponsors and supporters custom made badges are a time-honoured solution. They are cheap, yet exclusive to the organisation and it’s easy to produce a range of pins or custom badges with variable designs which can be used to reward different levels of sponsor support. In the world of business many companies provide year of service lapel pins to loyal staff which can share a common design theme but celebrate the individual achievements of supporters and staff. This flexibility is one of the many reasons pins and badges are such popular promotional ideas.

The low unit cost of producing lapel pins is a good reason to order but the other consideration is the simplicity of getting a final design produced. Fresh Promotions offers a free design service so the whole ordering process is simple. While preparing designs for custom branding of many promotional items can be difficult this is not the case with custom pins. Just send us you logo and the preferred impression you wish to display our experienced pin designers will produce a finished design based on years of designing thousands of different styles.

There are many different types of custom lapel pins and badges so there’s a style to suit every application and organisation. If you’re promoting an event, or handing out the pins at a function, a model which includes a flashing LED light and battery will create colour and movement and guarantee your message gets noticed. A hard enamel or cloisonné lapel pin is a long lasting, stylish gift while a die cast or stamped metal style is the perfect way for a simple design to be shown to full advantage. Soft enamel pins can be produced at a low unit price so thousands can be handed out without breaking the bank. As far as cheap corporate gifts a conference or to reward sponsors of your club a custom lapel pin is a proven way to maximise return on your promotional spend.

Author Bio - Bill McGrath is the founder and Managing Director of Fresh Promotions, one of Australia’s leading promotions agencies with dozens of the nation's top 100 companies as long-term clients. With many years experience in retail and trade promotions clients have come to depend on Bill’s advice in sourcing promotional products in Australia which enhance the values of their brand.

Friday 19 October 2018

Making Your Website and Your Promotional Items Work Digital Marketing Magic Together

When you invest in promotional products as part of your marketing, your goal (of course) is to get the phone to ring. But even with your phone number printed on the swag you give to prospects, they’re usually going to include a review of your website in their due diligence before making a decision.

That makes your website and your digital marketing an important part of the promotional items campaigns. Here are a few ways to make sure that your website pulls its weight and helps convert prospects to paying customers.

Perspective is Everything
Your prospects don’t care about you.
Your prospects don’t even care about what you do.
Your prospects care about what you can do for them.

Our clients (and the rest of the Andigo team) get tired of hearing me say that. It’s one of my favorite marketing truths. Unfortunately, too many marketers think they can work their way into a prospect’s heart by telling the prospect (repeatedly) how great their product or service is.

That’s never going to work, partly because prospects just don’t care and partly because they just won’t believe you. We’re all too inundated with marketing messages to believe much at all.

So everything about your site should be from your prospects’ perspective:

   The language you use
   A focus on the benefits for the prospect rather than the features of your offering
   How your site is organized

Continuity Counts
If your promotional campaign is general, it’s OK to invite prospects to your home page. But if you’re creating gift items for a particular audience segment – whether an industry vertical, a particular role, or anything else – you should create a landing page that is specific to the campaign.

The goal is to create continuity between what your prospect is holding in his or her hand and the information they find when they accept your invitation. Breaking that continuity leads to a far higher bounce rate, where prospects land on your site and leave without exploring beyond that initial page.

Ask for Action
Finally, remember that you have to ask for the sale. You may not want to do that on the prospect’s first visit to your site, but you do want to get them to take the next step. That step might be signing up for your email newsletter, downloading a worksheet, or watching a how-to video.

You can’t force a prospect through their buying process any more quickly than they want to go, but you can create a sales funnel that helps point them in the right direction. That’s particularly important for more complex sales cycles.

The best part of these approaches is how versatile they are – they won’t just help your promotional campaigns, but any marketing or advertising that leads through your website.

Looking for more information on getting the best digital marketing performance from your website? Sign up for Andigo’s monthly email newsletter and visit our Resources section for more valuable tips and tricks like these.

Author Bio - Since 1996, Andrew Schulkind has asked clients one simple question: what does digital marketing success look like, and how can marketing progress be measured? He is a veteran digital strategist and founded Andigo to help firms encourage audience engagement through solid information architecture, a great user experience, and compelling content. A dash of common sense doesn’t hurt, either.

Wednesday 10 October 2018

Interview - David Platt of Pavilion Promotional

David Platt of Pavilion Promotional Interview

What were your 3-5 best selling products last year? (Bags, shirts, pens, drinkware etc.)
The best selling products for the last year will be all be football related because of the interest around the World Cup – so full-size footballs, mini footballs and keyrings. The other growing area is products related to cycling – tops, seat covers, - it seems the UK has reacted so positively to the success of British cyclists on the international stage.

What are faster-growing market segments in your region? (banks, automotive, Pharma, Food etc...)
Sports promotions across all sectors of industry with banks and the financial sector buying products to support their direct sponsorship in the big international events. But the other growing area is the building, plumbing and smaller garages – that see sports giveaways as really hitting the mark in terms of their target market.

Do you visit trade shows? If so, which ones are your favourite and why?
We do visit trade shows – Merchandise World and PPE – we go both as an exhibitor and also to seek out new and interesting products. Our favourite one to be an exhibitor at was the B2B Marketing Expo, solely as the level of personal engagement was a lot higher - we were the stand that was very different to everyone else's.

What are the biggest opportunities you see in your industry?
We see promotional products as really attractive and a growing market. Whilst marketers have rushed to embrace digital through email marketing and Google ads, they are rediscovering the importance of something tangible and memorable beyond the few seconds of online appeal. But the marketer wants something original, beyond the simple pen or mug, they want items that reflect their brand values and be retained for much longer. They are looking for something memorable and truly extraordinary.

Any examples of a good marketing campaign you like? Links or pictures appreciated.
We were very pleased to be involved in the HSBC – City Rides campaign which used a range of cycling giveaways including old fashioned cycle horns – made specially in HSBC red. The popular giveaway certainly made a lot of noise!

Here is a link to the case study on our website:

Please tell us your full contact details for publishing. A Bio is most welcome

David Platt - Managing Director of Pavilion Promotional

As well as a promotional products evangelist, I am a keen sports fan from football to rugby as a spectator and a cycling enthusiast. Hence the reason Pavilion has branded itself as the Sports Merchandise People – looking to create a focused team designing sports-related products and sourcing from across the globe.

Twitter: @PavilionGroup

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