Monday 25 March 2013

BIC Pens: 4 Reasons Why They Make the Perfect Promotional Giveaways!

By Promo Direct | Susan Smith

This is a guest post written by Promo Direct, a promotional agency in the United States. Pens are very common but useful products as promotional giveaways. This article is trying to show the usefulness of even a basic plastic pen. One such example is the BIC pen. 

BIC pens have an illustrious history that dates back to the year 1945 when Marcel Bich and Edouard Buffard introduced fountain pens. For the past 68 years, BIC has grown from strength to strength, carving for itself an envious place in the world of pens.
The past decade has witnessed an increase in demand for BIC pens as promotional giveaways. They have been sought by business owners for a variety of reasons: brand awareness, employee appreciation, customer retentions, causes and lots more!

This article explores 5 different reasons why BIC pens are so popularly distributed to highlight a brand or cause:
i. Brand Impact: BIC is a brand associated with quality and endurance. They are adorable to look at and smooth to write with. A household name, BIC has withstood the test of time and crowned as a market favorite for years.
ii. Budget-friendliness: You can buy hundred of BIC pens for your marketing campaign and still have a lot to spare for other goodies! BIC pens may be inexpensive but they are high on quality, capable of giving you the visibility you deserve.
iii. Variety: No other brand offers the kind of pen varieties BIC offers! If you need click pens, you could go for the BIC® Clic Stic, the BIC® Tri-Stic or the BIC® Clic® Gold. Or if you think ballpoint pens make better giveaways, then the BIC® Pro+® is the product for you.
iv. Color and style: BIC pens are stylish, colorful and destined to win hearts wherever they are used! Your recipients will love these pens and those around will notice them as well, giving your band THE quality visibility it deserves!
v. Fun to personalize!: Visit a website and choose the BIC pen you wish to represent your brand. Share your artwork with the production team and review how good your logo and messaging looks on these pens. Order only if you are satisfied the pens complement your brand. You will have fun personalizing them!
Head over to the promotional product experts to explore a wide collection of BIC pens!

About Promo Direct:

Promo Direct is a promotional products company that has been around for more than 20 years. Founded by Internet entrepreneur Dave Sarro, Promo Direct provides advertising and marketing solutions to a hundreds of business owners and institutions in the United States. With an inventory of more than five thousand products, the company has an answer for every marketing requirement under the sun.

Looking for other promotional giveaways? Check out the following:
Visit The ODM Group website for other promotional strategies and products:

Thursday 7 March 2013

Triple0 Jandals Giveaway by Bright Sparks

BrightSparks is a New Zealand based company that specialises in the sale of promotional merchandises to the corporate market. They aid companies’ promotions through various means of sourcing and branding promotional items.

Speaking about promotional items, they should not only be meant for tradeshows and promotions. This is because a good promotional item is a good advertising source! Not only does it boost sales but it also increases brand recognition!!

To outrun your competitors especially in a mass market, one should always offer attractive giveaways that will leave an impactful impression on potential buyers. Thus, offering eye-catching giveaways during tradeshows and promotions would certainly place you before your competitors. Curious on how to make a powerful advertising tool? Well, read on to find out more!

Bright Sparks has made some jandals giveaway for a medical recruitment company! These jandals are considered an iconic garment in New Zealand, hence making it a great promotional giveaway for tradeshow or promotions. It is so popular that local citizens often wear it throughout the whole summer.

Triple0 Jandals Giveaway by Bright Sparks

By utilizing promo giveaway, it facilitates free advertising and brand awareness.
Check out how the Triple0 Jandals have been effectively used as an advertising tool! 

Triple0 Jandels Giveaway promotion at other parts of the world

In conjunction of a medical recruitment promotion, potential clients (NZ hospitals) and potential recruits (UK doctors) are encouraged to take photos of their Triple0 Jandals at anywhere in the world and send it in to the medical recruitment company. This brilliant idea is a great way to showcase their potential recruits as well as to increase awareness of this particular organization.

Triple0 Jandals Giveaway promotion in Hong Kong

Triple0 Jandals Giveaway cool promotional slogan

This is how companies could effectively utilise their promotional giveaway. Something fun and interesting often attracts attention and sparks curiosity of the public. Subsequently, people would like to find out more about this organization and this would ultimately boost brand awareness. Another advantage of promo giveaway is to facilitate free advertising! Why bother spending tons of money on traditional advertising like Newspaper and Radio adverts when you can have free advertisements walking around. This saves you on additional advertising cost while still achieving the same result of a traditional advertisement.

So if you are wondering how to create an effective promo giveaway, here are some tips to consider:

  1. Branding your promo giveaways. This allows it to be a constant reminder and reinforce brand loyalty of your customers.
  2. Personalizing it with a heartfelt verbal message. This would enhances positive association and appreciation of your brand.
  3. Choosing a practical and ornamental giveaway. This would be more attractive than one that is just purely ornamental.
  4.  Lastly, always match your giveaways to the purpose of your promotion or tradeshow.

Choose a good promo giveaway and maximise its full potential with creative and innovative promotions!! 

Contact your local Promotional Products Specialist for more trends.

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