Friday 19 September 2014

Guide to Using Novelty Items as Promotional Gifts

When it comes to using novelty items as promotional gifts, there are a number of different reasons why companies use them. In the first instance, they are an ideal way to raise awareness of a company. In addition, there are a number of different ways in which novelty items can be utilised as a present. This can take several forms and can be the perfect way to get a client or company on side. On the other hand, you can choose from a range of gifts which make the perfect promotional gift. With such a diverse choice available, why and how are novelty gifts so successful in today’s market?
A novelty tea bag
An example of a novelty item

At present, you can have the opportunity to benefit from an extensive selection of novelty items. These are all easily accessible and make great gifts for both small as well as large businesses. Items can be found;

·         On the internet.
·         Through a range of specialist stationary shops.
·         Via printing stores.


Novelty items are also used in some cases as a special gift for someone. This could take a number of different forms including the likes of;

·         Different types of promotional key rings.
·         Stress balls with a company logo emblazoned on it.
·         T shirts with numerous logos or company symbols.
·         Calendars
·         Paper weights
·         A piggy bank
·         Snow globes
·         Yo-Yo's


You may want to invest in a novelty item in order to give someone special a gift. Whether it is a colleague or close relation, you can ensure a smile on anyone’s face with a seasonal item. This can be given at various times such as;

·         Easter.
·         Christmas.
·         New Year.
·         Mother’s Day.
·         Thanksgiving.
·         Independence Day.


You may also want to reward that someone special with a novelty item. This might be down to sheer hard work or someone putting in that extra special effort over a period of time. In this way, you can have the ability to offer a host of items including;

·         Fun stress related products.
·         Silicone wristbands.
·         Door hangers.
·         Different types of PVC items.
·         Frisbees.
·         Baseball caps.

Team bonding

Another way in which novelty gifts can be used is largely in part thanks to team bonding exercises. This can prove to be an excellent source of motivation not to mention camaraderie. It is especially the case when all your work colleagues receive jumpers or shirts on with the company logo. This gift is an ideal way of bringing together people in order to share a common experience.


A novelty item of this nature can enhance any workspace in the blink of an eye. If your working station is lacking a bit of style then why not look into investing in a novelty gift for your colleagues. This might feature;

·         A range of stationary holders.
·         Mouse mats.
·         Highlighters with your company logo.
·         A range of stylish pens or pencils.
·         Mugs.
·         USB related products.

Business cards

Considered to be one of the most popular items for promotional gifts, a business card is an essential element of a business. You will be able to select from a wealth of designs as well as fonts to create;

·         The perfect business card that will match your specific needs.
·         Something you will be able to circulate among friends and business colleagues.
·         An aesthetically pleasing product that can be given out to create an impression among individuals.


If you are looking for another alternative as a promotional gift then a hamper might be an excellent solution. Not only does this give you plenty of creative licence but you can incorporate novelty items into the hamper. There are a host of products you can provide as part of an innovative hamper such as;

·         Bottles of wine with your company logo.
·         A range of cheeses that could have your brand across it.
·         Other food and drink related products.

Golf umbrellas

Whether you’re strolling down the fairways or just want to give a promotional gift, an umbrella is a great product. They are one of the most popular presents to use and can be a nice present to your clients or colleagues accordingly. Some of the other benefits that a novelty golf umbrella can provide include;

·         A great deal of visibility as a source of marketing for your business or company.
·         Practicality, especially when you require protection from the rain.
·         A robust and reliable product that is extremely durable.


As far as novelty items are concerned, there can be no denying the impact of the fun factor on promotional items. In this way you can enjoy numerous products that will inject lots of fun. From gadgets to silly presents, you will be able to delight anyone regardless of age.

With a little care and consideration, using novelty items as promotional presents need not necessarily be a chore. They can make great gifts and with so much diversity will be able to give pleasure to anybody.

Author Bio
Alice Harrison is a writer who works on a freelance basis for Yellow Octopus, where you can find the coolest and the latest gifts, gadgets, games and toys.

Friday 5 September 2014

Free Gift with Perfume

Irish Perfume company Fragrances of Ireland is currently running an eye catching promotion.  This picture is from Cork Airport and the focus is on their Inis Brand.

Free Gift with Perfume
Free Gift with Perfume
The company has a white shelving with colourful bottles, packaging and gifts to attract passing customers.    On the right of the Display is a long POS Display where you can see details of the Special Beach Bags on offer.   This Gift with Purchase promotion ties in nicely with their sea themed Inis perfume.

Water themed promotions certainly work for the cosmetics industry.   We already commented on the Guerlain Snow Globe.  What other promotions have caught your eye for the cosmetics industry?

Monday 1 September 2014

Custom Merchandise for Hotels

Having stayed in Citizen M hotel last week I wanted to share some pictures of their custom merchandise which really makes for a strong and long lasting brand impact.   This hotel has lots of fun and unique merchandise and simple things can make all the difference.  Here are my 2 favourite...

Custom Luggage Tags

On Check in you are given a luggage tag instead of a room key.    How often have you returned from a business trip or holiday with spare room keycards that you forgot to return.   Make them useful by re-tasking key cards as luggage tags.  

Custom Luggage Tag Keycards
Custom Luggage Tag Keycards
We liked the neatly arranged stack of cards with choice of black or red luggage tie in plastic.  These were neatly stored at the check in desk in an attractive red acrylic POS display.   You can also glance their post card marketing efforts in the bottom right corner.

Custom Bags for Storage in Rooms

The hotel playfully mocks the skill with which most hotels are able to hide hair dryers.  The bright red bag playfully stands out on the white cabinet and screams to be found as opposed to most other hotels where the bags are hidden away.   What other items could be bagged for fun.

shhh...the hairdryer is hiding
shhh...the hairdryer is hiding
Custom umbrellas, notepads, pencils, pens and all the other Promo Gift SWAG we know and love were also featured.

Tell us about your favourite Custom Merchandise for Hotels.

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As we step into 2023, the world of promotional products is evolving, presenting exciting opportunities for businesses to leave a lasting imp...