Tuesday 31 March 2015

Carry Case & Traveling Headphone Adapter

These free promotional gifts are being given away by one of the leading consumers electronics companies, Plantronics. In this promotion, Plantronics give away a traveling headphone adapter and a carry case, with the purchase of every 'BackBeat Pro Wireless Noise Canceling Headset'.

Carry Case & Traveling Headphone Adapter
Carry Case & Traveling Headphone Adapter
 There are a variety of different aspects Plantronics would've taken into considerations before running this promotional campaign.

Initially, they can be certain that offering free promo gifts will increase the amount of sales, as the gifts add incentive for consumers to purchase the headphones, as consumers will feel as though they're getting a better deal - especially due to the fact that promotional gifts like these can drastically increase the perceived value of the main product.

These promotional products will be used often in public, for example, while traveling, so as they can be branded, they make a fantastic opportunity to increase your brand exposure.

Thursday 26 March 2015

Plastic Drink Stirrers

These are very simple products, but they're still used worldwide, every single day. If you're looking for an inexpensive marketing campaign, then definitely keep drink stirrers in mind.

Plastic Drink Stirrers
Plastic Drink Stirrers
There are numerous benefits to providing drink stirrers as a promotional gift to your customers.
  • Drink stirrers are often used in highly visible places, such as in work, so this increases brand awareness, which in turn will lead to more sales.
  • They're very inexpensive, so this promotional campaign can be run very cheaply, even large quantities, so it's a great opportunity to spread your brand to a large audience.
  • Drink stirrers are a fantastic branding opportunity, as there's a flat piece of plastic at the top of each stirrer, so as mentioned before, it has high visibility and brand exposure.
  • Plastic drink stirrers can be easily customized, so the shape and color can be changed.
  • The stirrers are made out of food grade, PS material, which is a hard plastic, and is safe enough for daily use.

Wednesday 25 March 2015

Friso Gold Promotional Pack

One of the leading infant nutrition companies, Friso, are running a new campaign, in which they provide consumers with a free promotion carry bag, that will fit two tubs of Frisco Gold, conveniently the gift comes free with the purchase of two tubs, as seen below.

 Friso have offered this promotion for a number of reasons.
  • It entices customers to purchase two tubs of Friso, instead of the single tub they would've likely planned to have purchased, so it ultimately drives extra sales.
  • It's an extremely useful promotional gift, as it allows consumers to conveniently carry two tubs of Friso, this will lead customers to positively associate with the brand, which makes them more likely to become a loyal customer.
  • It's a great branding opportunity, as the carry bag itself can be branded, as well as having a large window to see inside the bag, so this shows both the product and brand, while it's being carried - so both of these things can massively increase brand awareness, which in turn will increase sales. There's also the high likelihood that the carry bag will be reused for years to come, which further adds to the brand exposure.
  • Good packaging can greatly increase the perceived value of a product, which means means that the price can either be increased, or it can be kept the same which makes consumers feel as though they gotten good value for money.

Friday 20 March 2015

Starbucks Loyalty Cards & Plush Bear

The leading coffee company, Starbucks, are using loyalty cards and plush toys as a marketing tactic. Loyalty cards are ideal for a cafe shops in order to bring in more repeat customers, and ultimately more sales.

These loyalty cards can be used for virtually anything, be it customers having the ability to earn points or just a free drink. Regardless of how it's used, it's going to have numerous benefits.

Promotional Loyalty Cards
Promotional Loyalty Cards
One of the primary aspects is that it will increase brand awareness and ensure that your customers remember your brand, as they'll likely be kept in their wallet/purse - this is the reason loyalty cards make the perfect branding opportunity, as they're kept and looked at so often, this is especially so if you brand it in a way that it has a high-end appearance.

Another huge benefit is the fact it will increase the number of repeat customers, who want to earn more points or earn free drinks, so it will increase sales for over a long term period, as membership increases, they can help your company to expand.

As you can see from the image above, the loyalty card comes with a plush toy, which is the most important element of the display, for a number of reasons:
  • It makes the loyalty card seem higher-end which makes it more likely that your customer will interact and take a loyalty card. 
  • The customer will feel more valued, and it shows your customers that you care about them, which is the primary use of loyalty cards.
  • The plush toy will be the part of the display that catches consumers eyes, without the plush it's unlikely that your customers will bother looking through the loyalty cards, so the plush makes it unique, and makes it stand out.
  • The plush toy can be branded with your logo, so when your customers keep the plush, it improves brand awareness.
Ultimately the plush bear is what will ensure your customers remember your brand, increasing brand awareness, which in turn makes it more likely they'll be repeat customers and recommend your brand to others.

Tuesday 17 March 2015

Shoulder Bag Gift With Purchase

This promotional product is different from most, in the sense that it's an extremely high-end gift. Although just like all other promotional gifts, this one also has the potential to benefit your business in numerous ways.

Shoulder Bag Gift With Purchase
Shoulder Bag Gift With Purchase

As it's such a high-end gift, it's definitely going to reassure your new and existing customers views on your brand, because if you're willing to give such a high quality product as a gift, then all they'll be certain all of your other products must be just as high quality, if not better - this will lead to more sales for all of your products. It also makes it more likely that your existing customers will recommend your brand and products, as they'll be happy with the fact they've received free merchandise.

It's also a fantastic branding opportunity, it's likely to be used often in public and while traveling, which means your brand will be highly visible to new customers, which will raise brand awareness and likely increase sales.

If used for a gift-with-purchase, as is the case here, then it's a huge incentive for consumers to purchase your products.

If you're looking for other promotional products, then check them out here!

Friday 13 March 2015

Cushelle Plush Toy Giveaway

If you're looking to run a giveaway for marketing & promotional reasons, then it's a good idea to follow in Cushelle's footsteps, because with their newest promotion they've really proved that they know how to get the maximum benefit out of it.

Cushelle Plush Toy Giveaway
Cushelle Plush Toy Giveaway
Cushelle are currently running a promotion in which they giveaway their iconic mascot, the 'heat n hug Koala', every 10 minutes. As you can see from the picture, all you need to do for a chance at winning one is to enter a 10 digit code on their website, that you'll find on the packaging after purchasing.

There are a huge range of benefits to the way in which Cushelle have run this promotion. Firstly, they're driving traffic to their website, as their website has to be visited in order to enter the code for a chance to win. This drives brand awareness, as well as making it more likely that the visitors will purchase their products either in store or make an impulse purchase on their website. On top of this it will also improve their websites' ranking over their competitors.

Cushelle Plush Toy Giveaway
Cushelle Plush Toy Giveaway

Secondly, its a cute toy that consumers will want to win either for themselves or for their children, which makes them much more likely to purchase more than one pack, or to make repeat purchases with the Cushelle brand instead of the regular brand they purchase from.

Finally, the reason this giveaway is so effective, is due to the fact that someone wins every 10 minutes - consumers wouldn't be as excited if only one person won a day or week, as it doesn't offer the same instant gratification to see whether or not they've won. 

If you want to look at other promotional products and ideas, then check them out here!

Friday 6 March 2015

Gatorade Climbing Wall Promotion!

Check out this exciting promotion by Gatorade, one of the leading sports-drink companies!

We find this promotion particularlly exciting because it's so fun! Just look at it and tell us you don't want a go!

There are a few clear reasons why Gatorade have run this promotion, one of the primary reasons being that it's guaranteed to increase brand awareness. Why? Because it's huge, meaning people can't help but notice it, and also because kids (and adults) want to climb it - which will give them a great experience and will leave them with a positive memory, related to your brand.

Check out other promotions here!

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