Monday 20 May 2019

The Latest Trends In The Promotional Gift Industry

As marketers, we need to know the latest trend in the promotional gift industry so we know what's in and what's out. We have listed a few excerpts from various industry giants.

No matter the size of your marketing budget, getting the most out of every penny is a top priority. These low-cost tips and budget giveaways get your brand in front customers while allowing you to stretch your promotional dollars.

When it comes to face-to-face marketing, few events can rival the ROI potential of a trade show. With the right marketing strategies and careful planning, a quality trade show can put your brand smack dab in front of a targeted audience who is searching for a product or service just like yours.

But what is a trade show, exactly? While you’ve likely walked through a crowded exhibit or convention at some point in your life, being on the other end of the display booth is a much different experience than being an attendee.

Lucky draws and contests are just some of the interesting ways to stimulate brand engagement. The idea of receiving high-quality branded marketing gifts from you makes customers more eager to show support. To make your lucky draw promotions a hit, use branded marketing products as contest rewards!

Summer is just around the corner! It’s time to ensure that your brand’s voice is heard with our wide range of summer promotional items. It’s important to understand the avenues where our summer giveaways can serve your brand well; some of them are listed below.
  • Company picnics provide you with the perfect opportunity to showcase our camping chairs, sunglasses, tees, umbrellas, and coolers. You can also opt for our fun giveaways such as flyers, yo-yos and toy planes.
  • Beach outings call for our totes, towels, lip balms, sunscreens, and beach balls.
  • BBQ parties serve as the perfect avenue for our BBQ Kits and other cooking accessories.

Gather the team and acknowledge high achievers with a reward they will love instead of the usual plastic trophy. Custom Branded Snow Equipment will be used and appreciated and has additional brand exposure associated with a popular product. Winter Sports is a highlight of many people’s year, including corporate companies and organisations. 

If you are planning to launch an awareness campaign to raise funds for a charitable cause, you must understand the foundation of any awareness campaign — a cause ribbon. At HALO Branded Solutions, we understand these items hold monumental importance for all promotional awareness marketing. We work with you to place your charity, cause, or organization at the heart of your campaign.

With more festivals taking place in the UK than ever before, and the UK festival market said to be worth £4 billion to the UK economy, festivals are a great place to increase your brand visibility and take advantage of a massive audience of over 30 million attendees.

One of the best ways to do this is via giveaways, especially for products that are not just useful, but nigh on essential at the average music festival.

With the rise of the smart phone came the need for more regular charging, as battery technology struggled to keep up with the astonishing rate of development for mobile phones. Festivals provide perhaps the trickiest environment for this, with thousands of younger people, who traditionally use their phone more than most, all without access to mains electricity for sometimes up to five consecutive days.

What issue is more relevant than environmental sustainability? Creating a green marketing campaign is an excellent way to not only make a positive impact on the environment, but also promote your business. Going green is feasible for businesses in any industry and can help you attract potential employees and customers who want to help the planet. Consumers want to feel good about the purchases they make and the companies they support, and by adding environmentally-conscious practices to your business, you can increase brand loyalty.

Here’s a creative and unique tip: provide custom power banks as your corporate gifts.

Did you know that it takes 1kWh to power your mobile phone for a year? In 2013, that amount of electricity would’ve cost you only 12 cents. It’s not much, but phone usage in 2013 wasn’t as bad as it was now.

Now, we need power banks to keep our phones going throughout the day. This is one reason why they are the perfect promo gifts at company events.

Want to know the other reasons? Read on below for more on why giving away custom power banks will do your business good.

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