Tuesday 31 December 2013

The Benefits of Offering Promotional Products – Small Businesses

Ever wondered how offering promotional products to your customers could impact your business? Well this article aims to provide you with more insights on the power of promotional products and what it can do for you!

Promotional products benefits for horse racing and body building sectors

1. Mass outreach at low costs
When a company has a tight marketing budget, it can be difficult for one to choose exactly how to market your brand. Small companies have to make smart decisions as to what makes the most sense of the business and what items will give them the most value for money. Promotional products come with a small price tag but generate a long lasing impact. This makes them a great investment that every company should consider.
2. Increase your brand recognition
Brand recognition is a goal for businesses both big and small. It is crucial for a company to establish its brand in such a way that it makes itself stand out from the competitors and also remains rooted in the minds of the customers. One simple way of doing so is to be creative with the marketing campaigns and promotional products are simple tools that can help you in this area. By customizing gift items that customers can use on a daily basis, you are increasing brand awareness for your small business!
Imagine offering your clients a simple pen with your brand name on it. When you offer a useful promotional gift like that, your customers will be able to use it on a regular basis! Whenever the pen is used, they will see your brand name on it and be reminded of your company. This gift will definitely help to enhance brand recall and brand recognition!
Promotional Products - Racecourse Pen
Promotional Products - Racecourse Pen
For example, the racecourses in Hong Kong offered this souvenir pen to the entrants on the race night. Firstly this pen is useful as it can be used to help the customers place their bets for the night. Secondly, the pen acts as a souvenir to remind them of the Jockey Club. This promotional pen will serve as a reminder for the next racing season to come.
3. Powerful Marketing Platform
People like variety when it comes to marketing campaigns. When marketing is carried out the same way time and time again, it loses effectiveness. Thus it is important for there to be variety and one simple way of achieving it is through offering promotional products. Marketing gifts can be changed easily according to the type of campaign and season. There is also a long list of promotional products that one can choose from and you will definitely be able to bring variety and flavor into your brand! Even though it is important to have staple marketing products, the ability to vary what you are using to brand your business is important as well!
Check out this article to find out more about how one in the cosmetics industry can offer a variety of promotional products to the customers!
4. Tactical Advantage
When it comes to marketing your business, one thing that everyone should keep in mind is repeat exposure. As a business, you want to be in front of the customers without having to constantly spend money. One way of doing this is to put yourself into the shoes of the customers and think about the items that your customers will want to keep around. If you run a bar, consider handing out free bottle openers or stubby holders. And if you are in the sports industry, why not hand out towels and water bottles?
For example, Bodybuilding.com offered its customers water bottles, gripad gloves and pill dispensers as promotional gifts.
Promotional Product - Bottle
Promotional Product - Bottle
Promotional Products Gripad-gloves
Promotional Products Gripad-gloves
Promotional Products Pill Dispenser
Promotional Products Pill Dispenser
When the promotional products offered are related to your industry, it will constantly remind customers of your presence in the specific industry. Thus when customers are looking to buy something from your industry, your brand will naturally be the first one that comes to their minds!  This means that the customers will be more inclined to purchase your products over other brands when they are in the stores.

Tuesday 24 December 2013

Promotional Snow Globe Christmas Gift by Guerlain

Guerlain is currently offering a promotional snow globe with selected fragrance purchases from The Fragrance Shop. This offer is only available for a limited period of time so hurry down to make your purchases now!

Guerlain Promotional Snow Globe
Guerlain is a French perfume house, one of the oldest perfume houses in the world. It is a brand that is held in high esteem in the perfume industry and has a large customer following.

Bring Christmas to your customers through a promotional snow globe gift!

A snow globe is a transparent sphere enclosing a miniaturized scene of some sort. The sphere also holds water in the globe and it serves as the medium through which the “snow” falls. It is a fun gift that everyone loves and is perfect for the holiday season!

Custom made promotional snow globes like this also help to boost sales for the company because it is perceived to be a limited edition collectible. As it is customized, it looks like a lot of thought has been put into the creation of it and customers appreciate such efforts! In this case study, Guerlain has customized the promotional snow globe to feature its very own unique design. Not only does this make the snow globe special, it also fully represents Guerlain to the customers.

As a decorative piece, this promotional snow globe is also great for promoting the brand name even after the Christmas season. Customers may place it on a shelf in their homes and thus this can continue to increase brand recall in the long run.

For more articles on Christmas related promotions, check out the following links listed here:

Wednesday 18 December 2013

Dress Your Outfits Up with the Hugo Boss Clutch Bag

Get your hands on a free clutch bag when you purchase selected Hugo Boss fragrances from The Fragrance Shop. The clutch is made out of a black satin-like material that exudes luxury and class. This fantastic design makes it perfect for important black tie events or just a fun night out with your friends! This promotional product is absolutely stunning and you definitely do not want to miss out on this deal!
Hugo Boss Clutch Bag
Hugo Boss Clutch Bag
Hugo Boss is a German luxury fashion and style house based in Germany. Over the years the fashion house has expanded to form the HUGO BOSS Group, which is one of the world market leaders in premiums and luxury items. Currently, Hugo Boss has a large company of brands under its name, from brands such as BOSS, BOSS Green, HUGO etc.

Why offer a clutch bag as a gift with purchase?

The clutch bag is a useful gift that your consumers can use of a regular basis, this will allow your company to take advantage of this and increase brand recall. When one constantly uses an item, it will cause the user to recall the brand every time it is being used. This will give you an edge over your competitors, as every time your customers think of your industry, the first brand that will come to mind is your company! It will definitely generate a massive amount of revenue for your company!

In order to boost your company’s image, you can also consider making the clutch bag out of recyclable materials. This will help to improve your company’s corporate social responsibility.

For more articles on bag promotions carried out by other brands in the past, check out these posts:

Thursday 12 December 2013

Customized Gift-wrap by Lacoste – Perfect for the Christmas Season

Share the Christmas spirit with your loved ones by wrapping up your gifts in customized gift-wrap by Lacoste. This is the season of giving and everyone is sure to buy presents for family and friends to celebrate this season! One definitely has to find a way to wrap the presents thus there is no better time to receive a customized gift-wrap set than during this season! The set consists of sheets of wrapping paper, gift tags and ribbons – all the wrapping must-haves that you will possibly need.

Customized Gift-wrap by Lacoste
Customized Gift-wrap by Lacoste – Perfect for the Christmas Season

Lacoste is a French clothing company that was founded in 1933. It sells high-end clothing, perfume, leather goods, accessories and footwear and their famous polo shirts. The company can be recognized by the famous green crocodile logo that is found on most of their items.

Why offer customized gift-wrap as a gift with purchase?

Wrapping paper offers one with a large surface area for branding where you can customize anything you want on it! The most interesting part about offering this as a gift is the wrapping paper will be used to wrap gifts to be given away to others! This means that even more people will come to know about your brand because of your wrapping paper! The receivers of the gift may be interested in your brand after seeing your logo and may possibly look up your company online!

Join in this season of giving by rewarding your customers with a free gift and see how it can also benefit your brand! Contact us at ODM to get started on your very own customized gift-wrap now!

For more articles on Christmas related promotional products for your company, check out the following articles:

Friday 6 December 2013

Elizabeth Arden Gift: Elizabeth Taylor White Diamonds Custom Watch

Receive a free custom watch from Elizabeth Arden with purchase of the Elizabeth Taylor White Diamonds fragrance. This watch will be automatically added to your cart when you buy the fragrance. This deal is a Macy’s exclusive so do head down to their website to get your hands on the watch now!

Elizabeth Arden Inc. is a cosmetics company founded by Elizabeth Arden in 1910. The company continues to offer color coordinated make-up sets and an extensive line of skin care treatments and products.

Attract customers by offering a custom watch as a promotional gift!

Watches are extremely attractive promotional gifts because they are perceived to be of great value. The custom watch comes in gold and is decorated with diamantes round the face of the watch. This watch looks elegant and timeless; it definitely is a gift that your customers will love to receive.

Some customers may be attracted by this gift item and end up purchasing your products in order to obtain it! Thus by utilizing a customized watch like Elizabeth Arden, you will be able to get more customers. It also helps to portray a positive brand image and leaves a long lasting impression on your clients!

Even though the customized watch looks expensive, they are actually quite cost effective to produce! When you produce a large quantity of it, you will be able to experience economies of scale! Thus this is a form of investment that pays for itself because the small amount of money you spend for the watches will generate a large number of sales!

For more promotional product ideas, check out the following articles:

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