Monday 22 April 2019

Guest Interview: George Kepnick of Custom Comet

We recently had the pleasure of interviewing George Kepnick of Custom Comet and finding out his extensive experiences in the promotional products sector.

What were your 3-5 best selling products last year? (Bags, shirts, pens, drinkware etc.)
Custom air fresheners, coffee sleeves, and drink coasters.

What are faster-growing market segments in your region? (banks, automotive, Pharma, Food etc...)
We have seen a pickup in political candidate air fresheners the last few months. They seem to be a nice alternative to the traditional bumper sticker. We've also seen an uptick over the last year with car washes and detailing shops.

Do you visit trade shows? If so, which ones are your favourite and why?
I have been to a variety of ASI shows as well as to the recent NWPMA show. You cannot beat the variety of products at one of the large ASI shows though. Fortunately when I lived in Chicago I was able to attend it a few times. Those were typically some of the larger ones. My first ASI show was in Florida and I was awestruck with all of the products. I had no idea there were so many options. It was great for finding new products ideas.

What are the biggest opportunities you see in your industry?
Short run with the new digital printing technology seems like it will continue improving quality wise over time. The other place I think there will always be opportunity is in customer service. People like to find the best price, but return customers need quality customer service. For us, our biggest opportunity likely lies within growing our product offerings and increasing the amount that customers spend with us over their lifetime vs just our initial sale.

Any examples of a good marketing campaign you like? Links or pictures appreciated.
KFC has insane campaigns. They put together this extremely creepy bear skin rug for Valentines Day:
Nissin / Cup of Noodles put these fake headphones out on April fools day which people actually wanted to buy. They were pretty neat, and an elaborate prank.
Please tell us your full contact details for publishing. A Bio is most welcome.
Name: George Kepnick
Title: Owner
Location: Portland, OR (USA)
Company Website:
Phone: 1(888)684-2933
George Kepnick is the owner of Custom Comet ( He has been in the promotional product industry for nearly a decade. Before this, he spent over a decade in digital marketing.

Monday 15 April 2019

What's Going On In The Promotional Industry?

We have completed the first quarter of the year and the promotional industry has grown rapidly. So, we thought of updating you with the latest buzz from the big players in the promotional and marketing sector.

Here's an innovative biodegradable poncho is made from LDPE+EPI. This could be a great rainy promotion; marketing whilst protecting the environment.

They could create the most versatile polo. Regardless of where it will be worn, they'll help you find a polo with the perfect style and features that are fit for your marketing needs.

These bright LED colours will be the centre of attraction in Sydney's Vivid Festival. Create your own Vivid Event and have fun with brightly coloured LEd promotional merchandise items

A lot of businesses use National Nurses Day to highlight their brand. They approach hospitals and provide nurses with freebies. Many hospitals, clinics and hospices also approach Promo Direct for useful promotional items. They've made things easier for you by featuring 5 desirable giveaways for this occasion

While they’re certainly not a new concept, promo giveaways are still an important and strategic marketing route. ePromos has listed 10 of their favourite promotional swag giveaways ideas for your next offline gifting event.

To ensure you are covered, you should look to offer a product from a well-known, reputable manufacturer of travel adaptors, such as Skross, who is one of the market leaders in innovative mobile tech. Their travel adapters all meet British Standards for safety, and whilst we currently only stock one model, more will be on the way very soon

When you decide to host a big event, ordering promotional t-shirts for all of your attendees is a surefire way to generate goodwill for your brand and increase your visibility in the local community. Over 58% of consumers in America own promotional t-shirts, and in their lifespan, each t-shirt will generate an average of 2,500 impressions. This makes a t-shirt one of the best-value promos available.

These smart stickers will revolutionize the phone industry one sticker at a time. 

The season for outdoor events is finally here, and RC Denver has got the swag to help you drive profits and make your outdoor event as memorable as possible!  Boost your brand with these five great branded products you can sell or give away at your event

Unveiling the Hottest Promotional Product Blogs 2023

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