Our PromoGift Team is constantly looking into different promotions from all over the world, and recently in Australia, we came across this Christmas gift set, offered by Better Homes and Gardens Magazine as On-Pack Promotion. The gift includes 10 cards and 10 envelopes, made by English manufacturer Royal Doulton, which specialised in dinnerware, giftware, cookware, porcelain, glassware, linens, curtains etc.
Better Homes and Gardens Magazine is the fourth best-selling magazine in the United States. It focuses on interests regarding homes, cooking, gardening, crafts, healthy living, decorating, and entertaining. The magazine is published 12 times per year.
Why is On-Pack Promotion by Better Homes and Gardens effective:
With this promotional campaign, Better Homes and Gardens and Royal Doulton demonstrate a perfect collaboration, as they manage to reach their common target audience - women. The magazine, which belongs to the group of women's service editorials, and is dedicated to house decor cooking, and cookware production - both famous and respectable brands with a long history.
This is an obvious incentive for increasing the sales of magazines. There is plenty amount of surface area for the company to brand their logo or messages on gift sets, cards and envelopes, which provides a large and quick spread of the brand. Moreover, such on-pack promotions are highly visible which results in an increased brand awareness from the public.
If you would like to know more about promotional items to assist with marketing your brand contact us at PromoGift.