Tuesday 27 September 2011

Education Promos

The educational world is changing- in the United Kingdom university fees were increased to a potential of £9,000 annually this year, and the United States of America is already well known for its high tuition fees.

Why not use these issues as part of your promotional marketing campaigns? Dr Pepper is doing just this. As part of a promotional campaign they are offering $100,000 USD to go towards tuition fees.

Educational Promotional Campaign

By using this unusual prize, consumers are drawn to purchasing your products for a chance of wining- this is when you can hit them with promotional products. Giving free promotional products as secondary prizes is a great way to promote your company and gives consumers a reason to be happy about receiving them- as they won!!

Use current events to promote your company- think what problems your target demographic are having; if they are students are they worrying about their tuition fees? If they are middle aged are they worrying about pensions? If they are children are they worrying about where they will get their toys?

These current issues can give you the edge over competitors. Remember to use unique prizes that will grab your target audience's attention!

Wednesday 14 September 2011

On Pack Promotions: Cover Mount Kids Promotions

Pack Promotions for magazines are also known as cover mount, in this blog we will show you the many different types of on-pack promotions that you can do within a very small promotional budget.
Creating promotional products can be beneficial in a number of ways- if your company has products aimed at children then it is obviously beneficial to attract your target audience.
However, even if children are not your target audience, by creating promotional products aimed at them can allow you to subconsciously tap into their parent's minds- the perfect target audience. This is evident in children's television programs- how many parents do you know who can recite word for word their children's favorite program or book?

There are many different types of promotional products for children, here are a few examples:

  • Sports goods- These products have an added bonus, not only do they promote your company, but it makes your company look good- as you are helping increase the fitness of children:

A children's jump rope can be a cost-effective use of promotional budgets

A table tennis set can be a great promotional tool.

  • Toys

Practical joke toys are perfect for any cover mount with a target audience between 5-12 year old boys

Again, these car toys are perfect for a target audience of 5-12 year old males

Finger skateboards are a low cost cover mount promotional tool

  • Games
A Frisbee gives the perfect way to promote your company in the center of its circle

This disk game can be used as a promotional marketing tool.

This snakes and ladders game is the perfect size for a more high end cover mount for children

All of these different types of promotional sections have individual benefits and levels of costs. However all of them can be produced in mainland China for very low prices. All of these products can be found at a very low cost through manufacturers in China.

Thursday 1 September 2011

Promotional Gifts - GWP for Water Company.

Highland Spring water company launched a very thorough promotional campaign over the summer 2011, entitled "New Balls for Britain". The water company has associated itself with many world famous sports brands across the world for the sake of this promotion. The company's overall objective with this promotion is to increase the UK's natural sporting talent, primarily targeting the youth segment.
Water Promotional Campaign
The promotion is very thorough with many aspects in which customers can win many sports related gifts. Each 750ml water bottle of Highland Spring counts for one point, under each cap there is a promotional code that the customer must register the code online in order to collect a range of promotional sports balls listed below. Each bottle is worth one point. You can see below how much each gift is worth in terms of points. 
§                     Gilbert Zenon size 5 Rugby Ball - 35 points required
§                     Mitre Malmo size 5 football - 35 points required
§                     Babolat Gold tennis balls in a tube of four – 30 points required
§                     Srixon AD333 golf balls in a pack of three - 25 points required
§                     Gray-Nicolls hurricane cricket ball - 25 points required

The promotion goes further then just promotional codes under the cap of water bottles. Another aspect to the promotion is entitled “Balls for Schools and Communities”. Each week during the length of the campaign the directors of the promotion will select three schools or community groups to win over 300GBP worth of sports balls, all of the balls listed below are in the prize!

Any school or community group in the UK can win this gift by sending a 100word essay that they need to submit via the "New Balls for Britain" website. This is a great way to promote your company’s water brand and associate it with physical activity and promoting sports across the British youth!

Last but not least the promotion is also offering to any individual who entered the competition to win a free sporting vacation! Out of all the participants of the promotion one lucky individual will be chosen randomly and will win a vacation to his preferred destination between the following five locations:
-          Paris (French Open men and women final tickets + 4 nights luxury hotel).
-          Barbados (7Nights luxury hotel + tickets to cricket).
-          Barcelona (5nights hotel + tickets to see FC Barcelona).
-          La Manga (4 nights at a 5start hotel with spa and 2 rounds of golf).
-          Rome (4 nights, with visits included and tickets to a 6 Nations rugby match.


This is a very ambitions promotional campaign implemented by Highland Spring. The water company is positioning themselves as the water of reference for sport fanatics and they are promoting physical activities amongst the youth in Britain!

A great example for any company or sports drink brand that wants to re-position their brand with sports and physical activities!

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