Monday 19 December 2016

Pandora offers Holiday Gift with Purchase

Danish jewellery manufacturer and retailer Pandora has a new Gift with Purchase for this years holiday season. Pandora pendants are a popular gift to give during Christmas, so combining this peak season with a festive Gift with Purchase might just boost sales to close the year with a bang.

This free ornament can be obtained by spending $125 on Pandora products. This makes the gift feel luxurious and sought after. The Christmas ornament comes in a pretty gift box, so this can automatically used as another Christmas gift to friends or family.

Why do we like this Free Ornament?

Pandora is a luxurious brand. During Christmas, people like to give each other fancy gifts. Jewellery is always a popular gift, so by offering a Christmas ornament makes the brand look more appealing to the Christmas shopping public. This ornament can be used year after year, leading to long-term Brand Recognition. Two gifts in one!

Friday 16 December 2016

Marketing Expert Rob Watson Joins #teamOB

London, United Kingdom Outstanding Branding, one of the UK’s most premier promotional merchandise distributor companies has announced the hire of industry expert and marketing guru, Rob Watson to its team as Global Chief Marketing Officer.  Watson’s blend of industry knowledge coupled with his marketing acumen provides a true asset to OB’s recent expansion into the US marketplace.

Marketing Expert Rob Watson Joins #teamOB
Marketing Expert Rob Watson Joins #teamOB
Throughout his 12-year career in the US promotional products industry, Watson served as Senior Vice President of Marketing and User Experience to the industry’s top membership, research, events and technology organization, the Advertising Specialty Institute (ASI).   Prior to ASI, he was the President of MediaTree – a leading digital agency of reward-based incentives aimed at boosting customer engagement and brand loyalty.

Watson commented, “I am honored and excited to lead the marketing efforts of Outstanding Branding’s international channels.  The commitment of everyone to the company’s core values of respect, understanding, creativity and professionalism is truly what makes the organization so special.

In partnership with the world’s leading promotional merchandise suppliers, it is our goal to connect and nurture brand loyalty with consumers through innovative and creative promotional solutions.”

He has spent over 20 years producing branding and advertising campaigns for large corporations and small businesses alike. His clients have included the Miss America Organization, GEICO Insurance, Walmart, Vitamin Water, Nickelodeon and Royal Caribbean International.

Marketing Expert Rob Watson Joins #teamOB
Marketing Expert Rob Watson Joins #teamOB
Outstanding Branding’s CEO, Sarah Penn states, “I am excited about the possibilities that lie ahead for our company and its people, and look forward to working with Rob and the leadership team as we stay committed to delivering outstanding service, products and solutions while continually growing our business world-wide.”  

Watson begins his post as Global CMO on January 1, 2017, headquartered in Outstanding Branding’s NYC office located at 300 Park Avenue.

For more information about Outstanding Branding, please visit their website:  
UK  -
US  -

Monday 5 December 2016

Custom Bottle Opener from Used Bullets

With imagination, anything can become a very interesting promotional product. ASI recently had an interesting article about Eli Crane who did just that. He was inspired by a gift his brother brought back from the Philippines: a used .50 cal bullet reshaped as a bottle opener. 

Eli, who used to be in the Navy SEALs at the time, customised it and it became an immediate hit with his colleagues. He decided to make more, and started gathering expended ammunition. After a few months, his earnings rose from 375$ to $ 80,000 a month due to better quality materials and good Brand Recognition. 

Why do we like this Custom Bottle Opener?

What really speaks from this item is that the company understands brand recognition very well. Every piece is engraved with a logo and date, so everyone who uses this will be able to learn who made it. This makes it easy for a brand name to spread.

Secondly, the Bottle Breachers have a high design appeal. The coloured designs on the expended bullets make the items pop out, plus giving an item a second life like this is good for the environment. Combining this with the fact that part of the earnings go to charities designed to help US Army veterans, definitely helps to boost Brand Image! 


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