Monday 27 May 2013

Motivators Celebrates Employee's Milestone Birthday, More than 30 Years of Service

Motivators Inc. pays tribute to Marie Giattino for her 80th birthday. Giattino has been a Motivators employee since 1981.

WESTBURY, N.Y., May 15, 2013--Today, the staff at Motivators Inc. paid tribute to long-time employee Marie Giattino, who has worked for the promotional products distributor for more than 30 years. Giattino will celebrate her 80th birthday milestone on Friday, May 17.

Giattino has been an important part of the Motivators team since 1981. Throughout the years, she's played many different roles. Today, Giattino still plays a vital part in the functions of Motivators' accounting department.

"Marie has been with Motivators Inc. for most of its life, and I feel privileged to still call her a member of the Motivators family," said Motivators CEO Ken Laffer, MAS, MASI.  "Our company has grown significantly over the past 30 years, and she's been here every step of the way."

Contact: Brandon Berte, 516-735-9600,

Since its founding in 1979, Motivators Inc. has been dedicated to providing innovative branding solutions for businesses. Its website,, features over 40,000 imprintable promotional products as well as an array of marketing ideas and solutions.

Thursday 23 May 2013

Promotional Products Country Manager Roles - France

A multinational Promotional Products agency is looking for a sales manager to help with their expansion into the French market.  They are seeking energetic, positive people to build relationships and grow existing and new accounts with potential to become country manager. 

To be successful in this position you must demonstrate:

  • Clear Knowledge about the Promo Gift Market.
  • Possess good communication skills, be a team player, and enjoy meeting and working with a variety of people.
  • Work closely with the design department as well as the production team to ensure that orders are executed as ordered and on time.
  • Attention to detail and organization skills is a must for this position. Display careful execution and follow-through on projects from inception to delivery.
  • Must have a positive attitude and desire to work in a fun, fast-paced environment.
  • Ability to effectively use computers and learn new applications quickly.
  • Ability to adapt and be creative.
This job should suit a strong Promo Gift Account Manager who is looking to transition into a Sales Manager or Country Manager role.

Drop us a mail and we will pass on your details.

Monday 20 May 2013

Marketing To Millennials With Promotional Products

Generation Y, often dubbed the 'Millennial Generation'' is a group that has attracted many column inches.  With birth dates from 1982-2000, they are the first ‘tech natives’ and form the largest generational cohort since the baby boomers. They are also fast becoming the most marketed-to group of consumers.

As advertisers look to target this growing segment, it is no surprise that digital channels feature heavily in their activities. Social media, mobile apps and search engines are intrinsic to most Millennial focused marketing. However, it is easy to forget the impact of more traditional media.

According to research by
OMD, TV is still the most influential channel for Millennials. This may seem odds with their digital roots, but Millennials assert that they are looking to engage with brands on a more personal, physical level. They want brands to be authentic and creative, whilst at the same time conveying value and quality. Specifically, Millennials want to ‘see - feel - and touch’ products; to establish real world connections. Digital influences are important - but they are not the only consideration.
For brands looking to establish this kind of tactile interaction, promotional products are a viable, cost effective medium.

Offline channels such as direct mail, trade fairs and magazines all score favourably with Millennials when researching a product*. These outlets also provide prime distribution avenues for branded giveaways. A business reminder printed onto a promotional iPad case, flash drive or mouse mat can help to provide a relevant and authentic brand connection, whilst cementing that coveted physical interaction.
Branded Pens as Promotional Products
Any touch points at this research stage should be viewed as a key part of engagement with this audience. Thus, creative thinking is a must. Increasingly, promotional products have adapted to meet more complex design briefs, including the incorporation of advanced personalisation techniques. Digital printing, for example, allows for full colour branding opportunities, offering exciting ways to promote a brand's image.

Alongside this is the emergence of next generation technologies, such as
Aurasma. Aurasma is a free smartphone app which allows users to view interactive content that is embedded into 2D and 3D objects. These items can include billboards, magazine spreads and promotional products. Users point their app-enabled phone at the object and the interactive content starts to play. Clearly, for brands looking to appeal to today's Millennials, the prospect of embedding digital messages into promotional giveaways is great way to be seen as innovative and fresh.

Finally, for the Millennial generation, environmental issues are more than a passing concern. Particularly in Asia and South America, Millennials are more likely to purchase products from companies that show strong environmental values. Many promotional products are available in eco-friendly formats and can be used to promote this message in a very affordable way. Jute bags, recycled mugs and organic clothing are all very effective for this purpose and provide the perfect souvenir for today’s eco conscious Millennials.
Eco-Friendly Bags
* Source: OmnicomMediaGroup Study January 2012

Lorna Walker is part of the marketing team at She has over 10 years marketing experience and is a passionate about all things promotional products. For more ideas, check out her guide on how to use promotional products to market your small business.

Tuesday 14 May 2013

Go for Omnipotent Advertising via Stickers

Get the right advertisement for your Marketing Gifts to help boost sales for your business through Sticker-printing Advertising! Read on to find out more about such interesting advertising technique proposed by Printing Blue Blog.

  •        How to use stickers for product marketing ?
  •        How can variety of stickers be used as per your requirements?

Importance of Advertising

Advertising is as necessary to a business as food and water to life. You cannot sell even gold without advertising. The success of your business depends largely on how you have conducted your advertisement campaign. That is why we see that big companies always go for mega and rigorous advertisement campaigns no matter how established they are among the clients or howsoever the new product is good in quality, because they know that their best of the best product will go flop if it is not advertised on a larger scale.

The scope of advertising must always be large enough to cover all the areas and target audience. It ensures maximum benefits of marketing campaign. It should also be kept in mind that advertisements should not be for a very limited time, rather it should be carried out in a way so as to create a long lasting impact. Such an impact is possible only if the advertisement is omnipotent and its clouds prevail everywhere. 


Practicality of Printing Advertisment

The main stumbling block in this regard is the expenses that are required for running a massive promotion campaign. Thanks to the advancement in science and technology, owing to which such techniques and methods are introduced in the field of printing, which have rendered printed advertisement material quite inexpensive, long lasting, weather resistant and attractive as well. The art of printing has changed many a simple item of daily life into important marketing items, thus enhancing the marketing space.

Printed Advertisement Items

Printed advertisement items mostly include custom banners, presentation folders, brochures, leaflets, business cards, CD jackets, decals, envelopes, greeting cards and stickers. Among these, stickers are the most vibrant and dynamic advertising material, since they can be used in a number of places and are available in a multitude of sizes. Stickers can turn a simple coffee mug and a wall into vital advertising spaces.

Categories of Stickers

Stickers have thus been categorized as Vinyl stickers, die-cut stickers, foil stickers, hologram stickers, domed stickers, bumper stickers and window stickers etc.

Usage of Stickers in Office

Consider an office, appropriately efficient use of stickers can brandify everything in the office. For instance, the stickers on which the logo and motto of the company are printed can be pasted on coffee mugs, on the walls, on the window panes, on cabinets etc.  Thus it will give a very impressive feel to not only all the office bearers about the brand but also to the customers and clients that will visit the office.

Stickers in outdoor advertisement campaigns

Stickers are also helpful in outdoor advertisement campaigns as a company can distribute a number of small items among its customers by simply pasting qualitative customized stickers on these items displaying their name and marketing statement. Stickers can be pasted with such expertise that they remain forever on these items and do not even get damaged at the hands of water and heat.

Usage of stickers on vehicles 

The use of stickers on vehicles gives them a special place among all the other


advertising items. They can be pasted on the rear window of vehicles or on doors. Bumper stickers are one of the most widely used stickers used to advertise business or personal messages on vehicles. Their advantage lies in the fact that whether you are driving on a highway or you are waiting at a signal or your vehicle is parked at a market, it is constantly acting as a vocal for your brand and your message is getting the notice of many at a negligibly low cost. Thus the use of vinyl decal stickers has actually made the art of advertising very inexpensive and efficient effective at the same time.

Easily customizable

Stickers can be customized easily as per your requirement. They can be designed in a number of ways and in various colors. The age of paper stickers has gone into oblivion, which were easily damaged by even slight moisture and heat. Nowadays state of the art machinery and latest techniques are employed to produce vinyl sticker that is weather resistant and are as easy to remove as are easy to install on almost every possible surface. They also do not cause any damage to the surface on which they are used. This is the very reason why they are in vogue in the business industry for advertising purposes. 

Thus if you intend to launch a marketing campaign for your business in low budget, you must consider advertising via stickers. It will ensure that you cover almost every place without spending too much and that too for longer time as they are pretty durable.

About the Author:
Steve Henderson is a marketing enthusiast who writes in the field of marketing, branding and print Design. He likes to come up with creative and effective design ideas to share with a large number of followers. Currently, he works as a senior Graphic Designer at and a featured writer at Printing Blue Blog.

You might also want to consider investing in high end Custom POS displays to showcase your promotional products & packaging.

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