ASI Power Summit 2020

ASI Power Summit 2020 ASI Power Summit is an event filled with networking, education and memorable experiences. The conference will cover areas such as – industry climate, action plans and collaborative relationships. There are speakers from some of the most well-known brands in the world.

Market Analysis for Promo

According to Marie Hunter, Senior Director of Meetings, Conferences and Events for Institute of Electrical and Electronics Engineers (IEEE). She predicts that 2021 will not ring in a post-pandemic normal, but act as a bridge into the new normal in 2022 for the meetings and events industry. However, her prediction could be proven for other markets as well, in particular education and restaurants/hospitality.
 
These 3 sectors are major end-markets for the promotional product sales, which have been drastically affected by the pandemic. During the discussion, they noted that when COVID-19 struck, many events quicky pivoted and went virtual. While some went along with the originally scheduled timeframe, many events have been pushed into the 4^th quarter.
 
Promo Pros in the Restaurant Business

During the summit, Rich Carollo a Chicago based businessman highlighted the promo prospects with restaurants as restrictions begin to lift. Interestingly enough, he said his restaurant is interested in scarves, mittens and blankets. All items that people can buy to support their favourite local places to keep warm while dining in winter. Additionally, another solution is creative packaging in terms of takeout boxes, cutlery etc.

 
Promo Pros in the Education Business

According to Kate Hornberger, the associate marketing director at Wharton School, promo continues to play an important part in higher education. A study showed that students have a deep affinity for their school brand which translate to a desire to sport the school logo. With classes being primarily held online it boasts the possibility for a greater desire for the logoed gear.

Keep up to date in the Promotional Products Industry

Promotional Products Work! Week 2020

Promotional Products Work! Week is an international grassroots event led by the Promotional Products Association Internation (PPAI) and the promotional products industry. 

InnerWorkings Acquired by HH Global Group

HH Global Group announced the completion of the acqusition of InnerWorkings on October 1st 2020.

If you are interested in promotional products. Don't hesitate to contact us for a guest blog or interview publishing on our page. The sole purpose of publishing guest blogs is to spread inspiration on case studies from leaders in the industry. It is a completely free service, where the blog will be credited to your company.

$3.55 Million Promotional Items Class Action Lawsuit

According to the suit, the defendants - Zaappaaz,Inc.; Gennex Media,LLC ; Netbrands Media Corp and Custom Wristbands conspired to fix prices on promotional items sold online through text messages, social media and meetings from May 2014 to June 2016. Some of the promotional items included wristbands, lanyards,buttons and temporary tattoos.

The scheme is said to be the brainchild of Netbrands Media Corp's executive Mashnoon Ahmed and Gennex Media,LLC's CEO AK Kuriji. The 4 defendants settled the class action lawsuit for $3.55 million.

Akil Kuriji

Akil Kuriji entered a guilty plea in April 2019 on antitrust violations, this led him to serve 8 months in prison. He is the founder of supplier PMGOA, which he has been focusing on since his release. During the Covid-19 pandemic, he lead the company's selling of masks helping to add 150 jobs in 3 months. He was also recently diagnosed with a brand tumour and is preparing to step down but remains a shareholder in the company.

Mashnoon Ahmed

Ahmed was sentenced to 6 months in prison with a 3 years of supervised release with a $20,000 fine. He was identified as the CEO of Netbrands Media that did business under imprint.com and 24hourwristbands.com.

Keep up to date in the Promotional Products Industry

Promotional Products Work! Week 2020

Promotional Products Work! Week is an international grassroots event led by the Promotional Products Association Internation (PPAI) and the promotional products industry. 

InnerWorkings Acquired by HH Global Group

HH Global Group announced the completion of the acqusition of InnerWorkings on October 1st 2020.

If you are interested in promotional products. Don't hesitate to contact us for a guest blog or interview publishing on our page. The sole purpose of publishing guest blogs is to spread inspiration on case studies from leaders in the industry. It is a completely free service, where the blog will be credited to your company.

InnerWorkings Acquired by HH Global Group

InnerWorkings Acquired by HH Global Group

HH Global Group announced the completion of the acqusition of InnerWorkings on October 1st 2020. The combined organisation will be lead by the CEO of HH Global, Robert Macmillan together with experienced team members from both companies.

The transaction was originally announced in July of 2020 before reciving stockholders approval later in September. According to the companies, HH Global will acquire InnerWorkings for $3 in cash per share, approx. $177million in equity value. The transaction was unanimously approved by both board of directors.

Chairman and CEO of HH Global said that the acqusition of InnerWorkings "accelarates our ability to execute on the next phase of our strategy by broadening our sevice offering and expanding our global reach... We are confident that together we will create an even stronger company." 

About HH Global

HH Global is the first-choice partner in outsourced marketing execution for leading brands Applying proven processes, industry-leading technology, and the deep expertise of over 1,300+ employees, we develop innovative solutions that drive down the cost of our clients’ physical marketing procurement and content development, while improving quality, sustainability, and speed to market. 

About InnerWorkings, Inc.

InnerWorkings, Inc. is the largest 16th largest distributor by revenue in the North American Promotional Products Industry. We dive deep into clients’ brand strategies to deliver solutions that leverage our global expertise, certified supplier base, proven methods, and proprietary technology. By engineering marketing across key touch points in the customer journey, we power campaigns that drive value, enhance awareness and inspire action. With services that include creative, print, direct mail, branded merchandise, luxury packaging, retail environments, and digital solutions, we’re elevating beyond execution to shape brand experience. 

Keep up to date in the Promotional Products Industry

Promotional Products Work! Week 2020

Promotional Products Work! Week is an international grassroots event led by the Promotional Products Association Internation (PPAI) and the promotional products industry. 

Join the Discussion on #PromoChat !

Each week an active group of promotional product professionals get together on Twitter for #promochat.

If you are interested in promotional products. Don't hesitate to contact us for a guest blog or interview publishing on our page. The sole purpose of publishing guest blogs is to spread inspiration on case studies from leaders in the industry. It is a completely free service, where the blog will be credited to your company.

Promotional Products Work! Week 2020

 

 

Promotional Products Work! Week is an international grassroots event led by the Promotional Products Association Internation (PPAI) and the promotional products industry. #PPWWeek is all about building and promoting. This annual event serves as a cornerstone for recognizing the importance of working with promotional products professionals while creating awareness for promotional products as a powerful and effective advertising and marketing medium. 

This year the event was held from October 5-9. PPAI was joined by industry distributors, suppliers, decoraters and stakeholders for this event which included virtual events, community engagement and legislative outreach.

Here are the Highlights From PPAI's 2019 Consumer Study

The five core goals of Promotional Products Work! Week are: 

• Increase awareness 

• Grow business 

• Promote loyalty 

• Gain exposure 

• Unite the industry

Promotional Products Work! Week provides a unique opportunity for promotional products professionals and companies around the globe to join in a celebration of the important role promotional products and skilled industry professionals like you play in all aspects of advertising, marketing and business. 

Keep up to date in the Promotional Products Industry

The First Virtual Edition of the Canton Fair Sparks Mixed Reviews

Interested in knowing how the Canton Fair was carried out during the pandemic? Check out our blog about the First Virtual Edition of the Canton Fair here!

Join the Discussion on #PromoChat !

Each week an active group of promotional product professionals get together on Twitter for #promochat.

If you are interested in promotional products. Don't hesitate to contact us for a guest blog or interview publishing on our page. The sole purpose of publishing guest blogs is to spread inspiration on case studies from leaders in the industry. It is a completely free service, where the blog will be credited to your company.