Tuesday 31 January 2012

The Octopus Suction Coolie : no regular beverage insulator !

The Octopus Suction Coolie® (OSC) is quite possibly the most practical beverage insulator for the recreational enthusiast.  Best part is, it doubles as an advertising beacon for years to come.  The OSC is simply a beverage insulator with suction cups on the bottom.  The only beverage insulator with suction cups!  Not a beverage holder with a giant suction cup to cement it in place while your bevvy gets warm from the elements.  Nope!  This Coolie is an insulator just like your favorite one that goes everywhere with you.  The differences, however, are many! 

Octopus Suction Coolie

First of all, the double wall insulation makes this unique material fully capable to insulate just as good if not better than the competition.  This Coolie provides more than enough insulation for the life of the open beverage.

Second, the durable material holds up to the test of time and harsh elements such as the sun (read case studies coming soon on promogiftblog)!  This durability means years of use from the same beverage insulator, meaning no more restocking your Coolie supply every season due to blown out or damaged goods.  Why does an inexpensive product usually equal one that does not last?  With the OSC, this problem is solved…inexpensive, durable, and long-lasting. 

Branded Octopus Suction Coolies for Promotions

Octopus Suction Coolie in use!
Finally, the real reason behind the buzz about this one-of-a-kind game changer of beverage insulators!  The Octopus Suction Coolie® is the only beverage insulator with suction cups.  What does this mean for you?  Well, do you enjoy boating, fishing, golfing, camping, yachting, RV’ing, rafting, motorcycling, or just hanging by the pool?  If so, this will quickly become your favorite Coolie!  Eight carefully designed and placed suction cups on the bottom of the OSC means when you set your drink down, it’s there to stay until you effortlessly remove it to have another swig.  The design of the size and placement of the suction cups was not by mistake.  In fact, after almost six months of R&D, the creators of the OSC finally came up with the best design to facilitate the easy placement and removal of a beverage while still having the security of the drink staying in place.  

Thursday 5 January 2012

Getting a ROI from a Promo Keyfob

It's not every day that I can give 'real' proof of Return On Investment (ROI) for a customer, but today I can!!
When I first met this particular customer what he was asking for was a quality metal keyring, or maybe a leather one. Now, maybe I should have taken the money and ran, but I didn't, I questioned him to inform me exactly:
  1. WHAT he was going to do with them?
  2. WHO he was going to give them to?
  3. HOW he was going to give them away?
  4. WHAT did he want his targets to feel when they received the giveaway?
It was only when I fully understood the answers to all of these questions, that I felt able to advise him..... he was about to buy the WRONG product.... what he really needed was something much CHEAPER, and not made from either metal or leather, but PLASTIC. What he needed was some Printed Keyfob Loops.

He went on to spend probably £150 with me, and keeps coming back for more and more.
When I was visiting him at his offices the other week, he took an order off of his internet site for £400 of motorcycle spares, all because one of his little cheap, plastic, logo keyfobs was used to keep the spare motorcycle keys on, and when the bike was sold on, the new owner contacted him to see about ordering some equipment. Without the keyfob, there was no other way for the new owner to have found his details.

£400 for a 35p keyring. Now that’s what I call a Return On Investment (ROI).
We've used these same budget keyfobs with the following businesses, who all keep coming back for more, as they bring results:
  • Mortgage brokers
  • Real Estate Developers
  • Charities
  • Restaurants
  • Building Contractors
  • Insurance Brokers
  • Tax Advisors
What’s the best return you have ever had from a promotional gift?

Article written by guest blogger Richard for RT promotions

Promotional Bottle Tops

A great way to attract consumers to your products is to grab their attention with Gift with Purchases or extra packaging.   While on a business trip in LA we saw these seasonal bottle tops on display:

Promotional Bottle Tops

These promotional bottle neckers can really catch your eye and they are a very good way to differentiate your product from your competitors!

This is a very simple and cost effective way attracting consumers in saturated markets with very little brand loyalty or product differentiation. Simple changes like these tops can make a real difference to your brand association and does not have to be confined to the condiments industry.  

Tops like these are perfect for the beverage market, and additional cost effective packaging can be emulated on any type of product throughout all industries!!

See our related blog posts:

Tuesday 3 January 2012

Candy Promotions

Happy New Year from everyone at Promo Gift Blog!!

Candy promotions can be very interesting for promoters to keep an eye on- they can often be innovative products which can give interesting ideas for other industries:

Promotional candy bin

This bin can be used for any other confectionery, and is a great way of reusing a standard product in a new way!

Promotional Candy Dispenser
M&Ms have collaborated a candy dispenser with some promotional bags for this promo, it works really well to entice all ages!!

Electronic safe dispenser

Want to lock in your new customers? Why not use this electronic safe to bring in new customers?

Tin Candy Holder
These candy holders are a great tool for give-away's, handy enough to fit in a customers pocket.

Candy Tube dispenser
This product uses the retro style of dispenser used in American dinners in the 1950s. It is a look that is timeless and a great way to keep your company in executive's minds!!!

Promotional candy dispenser
The last promotion could be a little risky, but is also a fun and new way of promoting!

So why not try to promote your company through some corporate candy- they could get you a sweet deal! (apologies for the pun)

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