Saturday 31 August 2019

Inside The Industry: Latest Trends In The Promotional World

We need to keep up with the latest trends in the Promotional Gift Industry. Good thing we have collated the updates from the industry leaders and would like to share them with you. Here's what's happening in the promotional world for this month.

This used to be a pastime reserved mostly for children. Now, opening a page in a colouring book has quickly become a go-to hobby for adults. Add promotional adult colouring books to your next campaign to help customers (or your team) find their happiness. Whether you are planning a team-building event or an advertising campaign, promotional colouring books make a great addition. Or, if your organization has a waiting room or areas where people like to unwind, put a few copies out on a table. Personalized colouring books (with your logo) make great additions to offices, hospital waiting rooms, senior centres, coffee shops and more.

A T Cross is delighted to announce the appointment of Owen Keating as Global Director of Sales for Business Gifts. As a part of our push to significantly develop the Business Gift channel, Owen Keating has returned to fill the new role of Global Business Gift Director of Sales for Cross and Sheaffer.

Owen brings years of experience with the Cross and Sheaffer brands, not only in the Business Gift division but also in managing our global distributor partners in the EMEA and APAC region.

Trying to stand out with a promotional product isn’t easy. With everything, we here in the news, eco-friendly straws as an on-pack promotional campaign are becoming more popular. What’s more, it’s a great way to increase brand awareness. One of the examples that caught our attention was Bacardi and Sorbos. The rum company decided to give its customers fresh breath with the edible straws as an on-pack promotion. Each bottle comes with 8 straws with two eco-friendly straw flavours lemon and lime. This free ad definitely differs from other alcoholic product marketing campaigns.

It's not a secret that the competition within the drinks industry is getting tougher every day. Good thing our product designers listed a few interesting promotional products that your brand may use for your next promotional campaign.

Designing a business logo is one of the first steps when starting a new business or non-profit – and one of the most important. Your logo will introduce your brand to potential customers or donors on a visceral, subconscious level, making a positive or negative impression typically in 50 milliseconds.

Packing as many details about your business as possible into a logo is a stressful endeavour. To sift through the seemingly endless possibilities and settle on a professional logo for your company, find out how to make a business logo that sticks out. 

America’s love for tailgate parties has been rewarded with a memorable observance – National Tailgating Day! Ensure that your brand joins in the festivities by hosting tailgating events. Pick a popular team and gather outside the stadium with fans for top-notch socializing! Ensure that quality food and beverages are enjoyed by attendees.

Your branding should appear prominently at the venue, ensuring that your business takes full marketing leverage of the tailgate party. National Tailgating Day will be observed on Saturday, September 7th, 2019. The first Saturday of September has been observed as National Tailgating Day since 2016. So, here are some exciting and popular tailgating promotional products that will help you connect with your target audience. 

This all sounds pretty exciting for the creative team as well as the head of the company. But while coworking spaces do have undeniable advantages, they also come with a few drawbacks. If you think outside the box, you can find many solutions to help make your coworking employees feel part of the team. Keep them connected to your company and your brand with these five tips:

If you think outside the box, you can find many solutions to help make your coworking employees feel part of the team. Keep them connected to your company and your brand with these five tips.

Summer merchandise is by far one of the most popular and frequently used promotional items. Everyone loves to go to the beach so promotional towels are everywhere to be seen. Check out our Simba Towels which are of high quality, whilst still competitively priced. Custom Towels are the perfect inclusion for a summer range of promotional merchandise or branded gifts.

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