Monday 21 July 2014

Where Licensing and Promotional Products Meet White Goods

Licensing and Promotional Products joined forces in Hong Kong this month at Fortress Electrical Goods stores.   We snapped a picture of Snoopy Promotions around the computer laptop section.

Zoom in and you will see that there are various tiers of promotions...

  • First Tier has umbrellas,drinks bottles, carry bags & dry bags on offer.   
  • A second tier of gifts includes figurine keyrings, custom tissue box holder & we believe notebooks.
  • Third tier of licensed promotional products focus on stationary.

Licensing and Promotional Products
Licensing and Promotional Products

This shop is full of promotional products campaigns as you can see from this link.   Check out all the case studies on what works with licensing, promotional products and "White Goods".

What works in your country?   Would love to hear your case study on Licensing and Promotional Products.

Tuesday 15 July 2014

Re-Launching Robot Wars

When dealing with the re-launch of a well loved brand, it’s important to get the merchandising right. When Roaming Robots Ltd re-launched their Robots: Extreme Wars Live events, based on the popular Robot Wars television show which ran from 1998 to 2004, they approached EMC Advertising Gifts for their promotional gifts and merchandise.

The range of gifts had to appeal to both hardcore fans of the original series, and to newcomers to the live shows, which appeal to a surprisingly wide family demographic. They needed to be in keeping with the rugged style of the show, and naturally needed to be high-quality products – just as the competitors wouldn’t want to send a second-rate robot into the arena, they wouldn’t want to send their fans away with second-rate promotional gifts.

EMC Advertising Gifts responded with a range of T-shirts, and accessories branded both with the show’s logo and the familiar catchphrase “3...2...1... Activate!” The range included practical items like rulers, perfect for making sure that you get the right size parts when you’re putting together your own fighting robot, and drawstring bags which would be ideal for collecting up the parts of your competitor after it’s been picked on by the house robots.

They offered time-sensitive deliveries across a range of goods and suppliers, to suit the client’s schedule of events around the country, and when the initial selection of gifts increased turnover by 30%, were able to respond to demand and add further lines.

The most important part of any promotional gift campaign, of course, is whether the client is happy, and this was certainly the case. The Director of Roaming Robots said that EMC Advertising Gifts had “…produced a fantastic range of quality branded gifts for our new merchandise range which has been selling like hot robots at our events!!”

EMC Advertising Gifts pride themselves on their excellent customer service and high quality promotional gifts, and are a Feefo Gold Trusted Merchant with a rating of 98%.

Friday 11 July 2014

Purchase with Purchase Campaign for Drinks

purchase with purchase campaign
Purchase with Purchase Campaign
Purchase with Purchase campaigns are some of my favourite mechanisms to get high end gifts out to clients.    On a recent business trip I came across these promotions.

Smirnoff are offering an umbrella with purchase of their cocktail drinks.   Buy the drink.  Add HK$ 25, around US$ 3.50 and you get an umbrella.   Instead of adding a cheap gift with purchase bottle necker, this marketing manager has gone for a high end purchase with purchase and we applaud.

You can win an ipad with San Miguel and this promotion in conjunction with a local TV station.   San Miguel website is great for calling out all their current and past promotional campaigns.

Budweiser is offering footballs.  Same as Smirnoff, this is a Purchase with Purchase campaign and again this is very timely and sure to grab attention.

Notice the "shelf talkers" are very popular right now, but that these fridge stickers are increasingly popular also.   7 11 stores are offering amazing advertising space to major drinks companies.  

What is happening in your market, and what are you drinking?

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