This survey featured a variety of questions about clients buying behaviour, product choice and factors they consider when choosing a product.
With this in mind, it's important for promotional products and campaigns to factor in price and to offer customers a product that is value for money and more desirable.
With society changing their environmental views and its importance holding greater significance. Promotional products that favour this are undoubtedly more favoured. End-clients also agree for this, with a whopping 60% agreeing to buy, over non environmental products.
The marketing mix is critical for trying to understand customer needs. Promotional products are key to increasing sales, brand recognition and spreads brand advertisement. With 68% of end-clients agreeing on its importance within the business, it can be critical in setting your brand ahead of the competition.
Advertising Speciality Institute® (ASI) is the promotional product industry's largest membership organization offering media, technology, marketing and education to help cultivate success and community. To find out more please follow the link above to ASI Contact Page.