Look at your logo & text......your website, your printed materials &
promotional imprinted products. Why did you pick the colors you chose
for your company image?
Colors set the emotional tone & play a big part in how people react to
your company. Many times it’s more subconscious than conscious, but
nevertheless colors make an impact.
Listed below are both positive & negative aspects of the most common
BLACK: evil, death, mourning, unhappiness, jeopardy, power, sexualtiy,
formality, sophistication & intelligence. (dynamic color that runs to both
extremes of the emotional spectrum--from the very positive to the extreme
BLUE: masculinity, calmness, serenity, peace, tranquilty, security, balance,
orderliness, durability, loyalty, sadness & aloofness (one of the most
popular colors across the board, but also the least appetizing of all colors
& rarely appears naturally in food except for blueberries & some plums).
BROWN: strength, earthiness, quality, reliability, comfort, warmth, security,
natural & organic, convention, sadness, depression, isolation, erosion,
decay & peril (the earthiness of this color can bring about positive &
negative feelings depending on how it’s depicted--it can represent life or
death. individual reactions to this color varies widely.)
GREEN: nature, tranquility, soothing, restful, growth, health, cheer, wealth,
good luck, fertility, sexuality & jealousy (is the easiest on the eyes, very
sexual--even M&M candy uses the green to send a sexual message; also
calming--guests waiting to appear on a tv show wait in the “green room” to
ORANGE: energetic, exitement, electric, fun, enthusiasm, ambition,
flamboyancy, edgy, aggressive, blatant & vulgar (sparks more controversy
than any other color--people either love it or hate it. also one of the most
unattractive colors to the eye).
PINK: femininity, love, romance, calmness & hope
PURPLE: royalty, wealth, spirituality, majestic, exotic, unity & wisdom
RED: energetic, electric, deep, strong, dramatic, intense, emotional,
excitement, warmth, comfort, love, romance, eroticism, untamed & anger
(the most energetic of all colors & evokes more emotions than any other
color. attn-getting----screams “here i am!”)
WHITE: purity, innocence, cold, bland, sterile, spaciousness & emptiness
YELLOW: cheerful, uplifting, sunny, nature, exciting, optimistic, energetic,
frustration & anger (while it’s depicted to be a happy color, it isn’t always
so--ironically babies tend to cry more in yellow rooms; people are most
likely to lose their tempers in yellow rooms)
Using the color brown as an example, notice how one color can arouse
different emotional & rational feelings. When it’s used in marketing for
chocolate candy, coffee, an architecture firm or a clothing store, it can
bring about a nuturing sense of comfort, warmth, safety, quality, durability &
tradition. But if it’s used in marketing in the dental field, a person may feel
emptiness, decay, a vast chasm, sadness, loneliness.
Looking at actual items using the very same shade of brown.............a khaki
swede couch seems soft, comfortable & secure. Yet, a man in a khaki
army uniform brings to mind earthiness, ruggedness, rigidity & possibly a
sense of danger.
This is not written in stone & as you can see there are many variables that
can sway you to one color over another. After reading this, it may help
you understand why you prefer certain colors to others.
Do the colors you chose represent your business the way you want to be
IT’S YOUR BUSINESS......SHOW IT OFF!!!