Friday 10 July 2015

Interview with the creator of Swiggies

Having to carry around a water bottle when exercising is something that no one wants to do. Julie Austin came up with a clever solution to this problem when she created Swiggies, a water bottle that is attached to your wrist. Today we interviewed Julie to find out more about her, and her successful product.¨

Interview with the creator of Swiggies
Interview with the creator of Swiggies

What are faster growing market segments in your region?

The alcohol industry - even though it's a water bottle, you don't always have to fill them with water

Hash House Harriers - a huge, international running club where runners drink beer on the run

People with MS - you can freeze swiggies to lower your body temperature in the heat at festivals

Do you visit trade shows. If so, which ones are your favourite?


What are the biggest opportunities you see in your industry?

Marathons, walk-a-thons and festivals

Please tell us your full contact details for publishing. A Bio most welcome

Julie Austin is an award-winning author, inventor, futurist, innovation speaker, and member of the World Future Society. She’s an internationally known thought leader on the topic of innovation, and CEO of the consulting firm Creative Innovation Group. She’s been a keynote innovation speaker for corporations such as Procter & Gamble, Novartis Pharmaceuticals, Northrop Grumman, and Cognizant Technology Solutions. She’s also been featured in the books “Patently Female” and “Girls Think of Everything”. Her patented product, swiggies, wrist water bottles, have been a NASDAQ product of the year semi finalist and are currently sold in 24 countries. Julie and her products have appeared on The Today Show, The Queen Latifa Show, HGTV, Lifetime, ABC, CBS, NBC, FOX News, Inc. magazine, Fast Company, and the Wall Street Journal, along with dozens of TV shows, magazines and radio shows around the world. 
Her new book “The Money Garden: How to Plant the Seeds for a Lifetime of Income” is currently available on Amazon.

Interview with the creator of Swiggies
Interview with the creator of Swiggies

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