How To Select The Perfect Images For Your Promotional Products Blog

Images are a great way to break up large chunks of text in a blog and are also an important feature for enhancing reader engagement. In your promotional blog, your descriptions will be complementary to your images.

The pictures that you use on your blog are going to be the fastest way for the reader or future client to understand the look, use and style of your product. On occasions, a reader may see bad images and decide against reading the blog any further.

How To Select The Perfect Images For Your Promotional Products Blog

Taking Your Own Original Images

When taking your own original images it's important that they look professional and high quality. In as much cases as possible, It is good to use a clean, blank background. This way your backdrop will be consistent through your blog posts, lighting will reflect well and your background wont distract from your product. 

  • Make sure the product is central in your image and that the camera is in focus. 
How To Select The Perfect Images For Your Promotional Products Blog

  • Focus on getting the lighting right. It's important that you can clearly see the product - particularly in close-up photographs. 
How To Select The Perfect Images For Your Promotional Products Blog

  • Where possible use original images on your blog - if you are not able to, it is extremely important you have permission from the owner of the image to use it. 

Editing Image Properties 

When uploading your image you will have a chance to change the image properties. Always name your images 'Alt Text' using your SEO keyword-containing blog post title! That way google will rank your images (and therefore your blog) much higher in search results. 


Choose your size and alignment well - For example, a blog post with lots of text may require a larger image because a smaller image may become washed away with the text. 

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