Nutella Australia just ran an excellent promotion in connection with the National Soccer team which they sponsor. 5,000 competition winners got a free soccer pack including.
- Soccer Bag
- Soccer Ball
- Pump for the Ball
- Sports Bottle
The gifts were well designed with colour matching and strong logo positioning. Offline advertising drew Nutella customers to a special website which allows for greater interaction: http://www.wakeupwithnutella.com.au
All gifts were claimed before the deadline meaning that this promotion was very desirable and a great success. Watch out for new promos from this brand in the coming months.
|National Soccer Promotional Campaign|