|Castrol Edge Motor Oil: Movie Tickets GWP|
The whole basis of this promotional campaign is to add incentive to consumers to purchase the motor oil. The reason this works so well is that Fast and Furious 7 is a highly anticipated movie. So consumers will definitely be willing to pay a higher price to receive the tickets, rather than buy from competing brands. The tickets, will increase the perceived value of the oil, which will allow you to justifiably charge more.
Another aspect to consider, is that when consumers see that Castrol oil was the official oil, used in the movie, they will consider it to be a quality product - which will lead to many repeat purchases in the future.
If anything, this campaign shows the huge benefits that can be gained from offering a quality product, with a high perceived value in your gift with purchase (GWP) campaign.