The LEGO Store is offering its devoted customers an exclusive promo set. Customers, who made a purchase in July at their stores, would have received a free figurine set of the 'Classic Knights' character.
The promotion by the LEGO Store targets children who are big fans of the brand, and avid collectors of their LEGO sets and figurines. The brand will be aware that their young fans will enjoy the tension and the lead up to the release. As a result, these types of marketing campaigns are extremely successful among children, and it is a very memorable way to introduce new potential customers your brand.
Free Figurine with Purchase at LEGO Store
Why we like the free figurine with purchase promotional idea?
As previously mentioned, these types of campaigns are extremely successful among children and the free figurine with purchase is a great way to promote new product launches. They are also a perfect gift to reward customers for purchasing your products.
As a result, this exclusive promo product is going to be continuously enjoyed and played with by the target customer, which will lead to better brand recall. Also with the lead up to the big holidays and birthdays, this means that your brand and products will be on the forefront of their minds, as well as their parents.