Tuesday 18 October 2011

Promotional Sports Campaigns

The Adirondack Phantoms (American Ice Hockey team) have given us an example of a great sports promotional campaign. As part of their seasonal promotions the company is giving away a whole host of branded goodies!

These include:
  • Jimmer Fredette Bobbleheads
  • Youth Jerseys
  • Winter Hats
  • T-Shirts
  • Team Posters
In house mass marketing campaigns like this can be very good to promote corporate identity and promote sales!

Using items like bobbleheads can be unique and catch the customers eye. However, remember to use someone famous to endorse the company or a character from a marketing campaign. Nobody wants a bobblehead of a CEO they have never heard of!!

Promotional Bobblehead

This example of a bobblehead shows us that promotional products can be fun as well as a useful tool for gaining corporate identity!


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