Promotions for Father's Day: Redeemable Gift Card Sale & Gift Set Promotion

It can be a hard job deciding what is best to buy your father for his special day, and here is one promotion that makes choosing a gift easier.

Promoted as 'Dad Fuel' by Scotty's Brewhouse and Th3ee Wise Men Brewing Co, this offer has two different promotional campaigns.
  1. A gift card sale: spend a certain amount of money and get a redeemable gift card.
  2. A branded gift set including:
  • A handed selected Knob Creek Single Barrel Reserve Bourbon Aged 10+ years
  • 20th Anniversary Scotty's Brewhouse Whiskey Glasses
  • Scotty's Brewhouse or Th3ee Wise Men Brewing Co. Hat
  • $20 Gift Card
And all for $89.99 at any location. 

Why offer gift card and gift promotions for special holidays?

Gift card promotions are a good way to add value to your brands marketing. There are many people, especially males, who prefer to buy their own products rather than have gifts bought for them. Therefore this is great way to give customers freedom of choice to purchase this brands other products, increasing awareness.

The gift set features branded products for a brand anniversary. Anniversary gifts are great because they again add brand value, and also provide more incentive and pulling power. A gift that has a limited supply, is more interesting to buy, and is more likely to be kept and used for a long time.

Outstanding Branding Supports Southend United Football Club

Multi award-winning global distributor of promotional merchandise,Outstanding Branding, has recently helped to support Southend United Football Club in their quest to raise money for Prostate Cancer UK.

CEO of Southend United Steve Kavanagh and nine fans of the football club are taking part in the 'Football to Amsterdam' cycle challenge from London to Amsterdam next month, all in aid of raising money for this fantastic charity. The challenge consists of 150 miles from start to finish for around 500 cyclists of all ages and cycling abilities and will commence on the 3rd of June, finishing on the 4th all in order to raise money and recognition of the disease which now affects 1 in 8 men in the UK. Prostate Cancer UK has a simple ambition – "to stop men dying from prostate cancer." They believe that over the next 10 years, if science focuses on radical improvements in diagnosis, treatment, prevention, and support, we will be able to stop prostate cancer being a killer.


Outstanding Branding sponsored the team and produced their cycling tops for the event. To be involved in such a prominent part of the cycling kit for the event was a huge honour for the company. To date, the team have raised £12,187.94 which is an incredible 97% of their target.
CEO of Southend United Steve Kavanagh comments, "I am extremely grateful to Andy and Outstanding Branding for the idea and their assistance in providing Team Southend United with a branded cycle shirt for the ride.  It has allowed us to raise over £2,000 in addition to the amounts we are raising individually and has helped take our fund raising so far beyond the £12,000 mark, which has put Southend United top of the fund raising league for all teams taking part in the London To Amsterdam ride.

I did the ride last year and having a team kit also helps motivate you as you go through the gruelling ride and helps the team stick together amongst the hundreds of riders taking part in the event."

Sales Director and Southend United fanatic Andy Thorne comments, "It was a no brainer for us to get involved, Southend United are my football team and Prostate Cancer UK is a great cause. With the help of a brilliant supply chain partner we created a cycling shirt that Steve could sell the sponsorship and raise extra money with. It’s how true business relationships should work, with all parts benefiting for a common goal. I'm just glad I’m not doing the ride as that looks tough.”
You can help support Southend United with their fundraising efforts by visiting https://www.justgiving.com/teams/Sufc-prostate2016

We would like to thank Outstanding Branding for another insight into the success of their company. For more information on their promotional merchandise and the complete range of products, please follow the link 

Digital Promotion With Konami Entertainment

The euros are fast approaching, this year in France, and what better way to celebrate such a huge sporting event then by offering a national football shirt. With the release of the PES euros game along with this major football competition, Konami are offering a fantastic digital promotion bundle.

This digital promotion takes place through twitter, interacting with it's customers through the hash tag #PRESEUROS. With widespread euro's fever being a major topic throughout twitter, not only just in the host continent but through out the world, it is the perfect way to promote Konami's digital experience.



Konami Digital Entertainment have used this opportunity to gain followers and potential customers by making the entry requirements of the competition be that the entrant has to follow them. Additionally to this they must also follow the Northern Ireland Football team - networking both companies to a range of clients.

This give away has a fantastic range of prizes that are hard for any football fan or gaming fan to turn down. The products offered are:
  • Northern Ireland football shirt.
  • Playstation 4 with PES Euros Game.
  • JBL Boost TV sound Bar.

These premium gifts are difficult to resist for any person, even if they are not a fan of football or computer games. It is even great for those just wanting to win a sound system for their TV.

We would like to thank Konami for this insight into their fantastic digital promotion campaign in preperation for the euros and look forward to seeing the results of such great marketing.

Gift With Purchase From Harrods

For summer Harrods are offering a fantastic collection of products as a gift with purchase available to all customers spending over £250 on make up at their store. Be it online or in brick, you can get this fantastic collection of make up all in a beautifully designed bag that collectively is worth over £250.

The gift with purchase offers the customer a huge selection of products, from makeup and eye lashes to body lotions and even a bag as well as a travel bag.



Why This Is A Great Gift With Purchase
  1. Although having a high price to pay for this gift, it certainly makes up for the expenses - offering such a huge selection of products that vary massively. With a large range of premium products being offered it is a very hard promotion to turn down.
  2. The variety in products also attract all buyers at Harrods, be it someone looking for a new bag, make up or even toiletries. This opens up the potential for customers who want this gift with purchase and therefore the potential of people to spend £250.
  3. With two bags available it also offers both travellers and those wanting a new or extra bag for general day to day life. This further expands not only the value to the GWP but the markets targeted.

Promogift Blog would like to thank Harrods for an insight into another amazing promotion offered.

ASI: Market Statistics on Higher Education Clients

The Advertising Specialty Institute (ASI) has recently published a study on clients in higher education, with interesting survey data found on popular sectors collected from distributors. There were various interesting results about various demographics, as well as locations and opinions.
ASI: Market Statistics on Higher Education Clients 
They started by surveying how easy it is to penetrate into the higher education market. What's interesting to note here is that when put together, just over half of the sectors claimed that it was rather difficult. With 23% mentioning it was neither hard nor easy and with around 25% claiming it was easier. What's interesting to take note of is the need to understand why it might be harder to target and how is best to offer the most attractive products.
ASI: Market Statistics on Higher Education Clients 
Once breaking into the sector, its interesting to also note that there were somewhat mixed results collected in retaining higher education clients, with most having only a somewhat or neither/or opinion. 
ASI: Market Statistics on Higher Education Clients  
They also conducted a survey on what promotional products for this sector are most popular. Unsurprisingly writing instruments came top with 74%, whilst other popular university items such as apparel and bags came a close second.

Surprising desk and office items were lower down with 48% and health items were least favoured. This is important as for companies taking part in promotional campaigns as there can be heavy focus on promotional study equipment and clothing, something many students like to utilise.

ASI: Market Statistics on Higher Education Clients 
Most orders for promotional merchandise were also found to be during the second and third quarters of the year, a time for most people in higher education where it gets busier. For example, there are more campaigns and events to take away pre-exam stress, and post-exam events to celebrate. These could be factors your brand could consider when promoting products to this sector.

PromoGift would like to thank ASI for supplying this report, if you are interested in finding out more about Market Statistics: Higher Education please follow the attached link. Also if you would like to know more about promotional items to help market your brand then you can us contact us at PromoGift

Advertising Speciality Institute® (ASI)  is the promotional product industry's largest membership organization offering media, technology, marketing and education to help cultivate success and community. To find out more please follow the link to ASI Contact Page. 

Neiman Marcus "A Gift Of Beauty" GWP

Mothers day may be over but it doesn't mean you shouldn't treat her to more gifts. Neiman Marcus, the clothing and jewelry company are offering a "Gift Of Beauty" as a GWP for anyone who makes over a $100 purchase.

Neiman Marcus is a long standing brand, originating from the USA that has been around selling premium products for over 100 years.These gifts offer a selection of wonderful fragrances and even better looking bottles.

These artistic and creatively designed GWP items are perfect for treating your mother or a loved one. The great thing about this GWP is that it offers a selection of shapes, fragrances and designs to make the gift perfect.



Why Use GWP With Premium Products:

Premium products and their branding can be easily sold to some and not to others, with the price tag being the major rejection point. With a gift with purchase that is especially as good looking as these products, it can give more reasoning and drive for an indecisive customer to complete the purchase.

Using gift with purchase on a premium product can also act as a reward to those that spend over $100 - creating brand loyalty through appreciation to the customer.

The gifts can also be a great way in getting the companies name known in the market as the gifts maybe seen by a potential customer and loved before they've even had chance to know the company itself and what they sell.

We would like to thank Neiman Marcus for an insight into these amazing GWP perfume bottles that are certain to catch anyone's eye and even more so anyone's heart.

Mother's Day Promotions: Avon Offer Exclusively Designed Gifts with Purchase

For many countries worldwide this Sunday (8th May 2016) marks a very special day, Mothering Sunday. A special day to  celebrate and honour all of our Mother figures close to us.

As an extra special touch, many brand's are promoting this day by offering free gifts with every purchase of their products and other promotions to increase awareness for this day.

Top-rated cosmetics and skincare brand Avon, are one company offering Mother's Day gifts. Labelled as “For Mom, with Love", Avon are offering an exclusively designed mug and embroidered pillow with every purchase over $55 when using an online code at checkout.


Why offer gift with purchase items for special holidays?

  • Sentimental value. Gifts that are promoted as being special are more likely to attract customers due to their feeling of exclusiveness and are more likely to be purchased. If offering a favourable product it will increase brand value. 
  • Design. Promotional gifts for holidays will always change each time the holiday recurs making this a more unique product. If you give this product to your Mother, the gift will be cherished more.
  • Promotional mugs and pillows are products that are more likely to be used for a long period of time. When special products are given to people they again will more likely be used, and the more often they are used, the better your brand recall. 



Trade Show Gift Fairs: #Cantonfair and #HKgifts 2016

Two of the worlds largest trade show gift fairs took place last week and were as huge as ever. Canton Fair's second phase was all focused on consumer goods, gifts and home decoration, with gifts being the main interest. As for the Hong Kong Gift fair this was focused on gifts and what can be offered as promotions to customers and companies.

Promogift blog have followed both of these trade show gift fairs closely and gathered information from 100's of tweets. After analyzing this information we created the following word cloud, with the number of mentions being represented by the size of the word.



As you Can see the most popular words used were both the names of the trade show gift fairs: "Cantonfair" and "HKgifts". With these results however it shows that Canton Fair has been more popular online socially due to the larger text in the cloud.

Other Relevant words that seemed to stand out in the word cloud were "digital marketing" and "big data" suggesting that gifts and the way in which people were interacting with booths and other exhibitors are progressively becoming more digitised.

While following the hashtags #cantonfair and #HKgifts, we also tracked down the top tweeters of these trade show gift fairs. As cantonfair was more popular over social media we have taken the top 25 tweeters where as only the top 10 tweeters where taken for Hong Kong Gift Fair.

Canton Fair Tweeters:                                                             Hong Kong Gift Fair.


Canton Fair is the largest trade fair in China. it has the largest assortment of products, the largest attendance, and the largest number of business deals made at the fair. They even had a special section in hall 1 this year, "World of Gift Idea" – highlighting a huge array of trendy, top-class gift products in deluxe booth that was a huge attraction to all new and old attendees.


While not as big as Canton Fair, the Hong Kong Gift fair is staged annually in Hong Kong Convention and Exhibition Centre and is an exciting and huge business-to-business event presenting a diverse range of electrical products from around the world housing it all under one roof. It provides a unique opportunity for the whole global electronic industry to meet, network, negotiate and conduct business. 



The major difference between these two Trade Show Gift fairs are the visitors. Canton fair is aimed at a larger market who are interested in gifts and the supply of promotional and non promotional gifts. On the other hand Hong Kong Gift fair targets those more specialised in the industry, either being involved in it themselves or regularly purchasing these type of products.


PromoGift Blog would Like to thank both CantonFair and Hong Kong Gift Fair for some fantastic trade shows and we look forward to what is in store next.
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