|M&M's lucky draw - Laptop Cover|
They will offer one of these very cool laptop covers to a couple of lucky subscribers (it's actually a lucky draw).
There are 2 interesting things we like with this strategy:
- It's a good way to reward your current regular followers
- The lucky draw doesn't take into account the seniority, therefore it will push new customers to subscribe to the newsletter before the deadline in order to take part in the lottery and get a chance to win the laptop cover.
Smart, isn't it?