M&M's laptop cover as a subscription gift

M&M's in France decided to launch a promotional campaign in order to increase customer loyalty and reward their newsletter subscribers at the same time.

M&M's lucky draw - Laptop Cover

They will offer one of these very cool laptop covers to a couple of lucky subscribers (it's actually a lucky draw).

There are 2 interesting things we like with this strategy:
  1. It's a good way to reward your current regular followers
  2. The lucky draw doesn't take into account the seniority, therefore it will push new customers to subscribe to the newsletter before the deadline in order to take part in the lottery and get a chance to win the laptop cover.
The gift value is said to be 15 EUR. These kind of laptop sleeves are made of neoprene and protect your laptop in case of fall. The branding surface is very big and allows the logo to be visible from far away. Therefore the lucky winner of this laptop cover would indirectly be advertising for your brand as long as he uses it.

Smart, isn't it?

Guide to Using Novelty Items as Promotional Gifts

When it comes to using novelty items as promotional gifts, there are a number of different reasons why companies use them. In the first instance, they are an ideal way to raise awareness of a company. In addition, there are a number of different ways in which novelty items can be utilised as a present. This can take several forms and can be the perfect way to get a client or company on side. On the other hand, you can choose from a range of gifts which make the perfect promotional gift. With such a diverse choice available, why and how are novelty gifts so successful in today’s market?
A novelty tea bag
An example of a novelty item

At present, you can have the opportunity to benefit from an extensive selection of novelty items. These are all easily accessible and make great gifts for both small as well as large businesses. Items can be found;

·         On the internet.
·         Through a range of specialist stationary shops.
·         Via printing stores.


Novelty items are also used in some cases as a special gift for someone. This could take a number of different forms including the likes of;

·         Different types of promotional key rings.
·         Stress balls with a company logo emblazoned on it.
·         T shirts with numerous logos or company symbols.
·         Calendars
·         Paper weights
·         A piggy bank
·         Snow globes
·         Yo-Yo's


You may want to invest in a novelty item in order to give someone special a gift. Whether it is a colleague or close relation, you can ensure a smile on anyone’s face with a seasonal item. This can be given at various times such as;

·         Easter.
·         Christmas.
·         New Year.
·         Mother’s Day.
·         Thanksgiving.
·         Independence Day.


You may also want to reward that someone special with a novelty item. This might be down to sheer hard work or someone putting in that extra special effort over a period of time. In this way, you can have the ability to offer a host of items including;

·         Fun stress related products.
·         Silicone wristbands.
·         Door hangers.
·         Different types of PVC items.
·         Frisbees.
·         Baseball caps.

Team bonding

Another way in which novelty gifts can be used is largely in part thanks to team bonding exercises. This can prove to be an excellent source of motivation not to mention camaraderie. It is especially the case when all your work colleagues receive jumpers or shirts on with the company logo. This gift is an ideal way of bringing together people in order to share a common experience.


A novelty item of this nature can enhance any workspace in the blink of an eye. If your working station is lacking a bit of style then why not look into investing in a novelty gift for your colleagues. This might feature;

·         A range of stationary holders.
·         Mouse mats.
·         Highlighters with your company logo.
·         A range of stylish pens or pencils.
·         Mugs.
·         USB related products.

Business cards

Considered to be one of the most popular items for promotional gifts, a business card is an essential element of a business. You will be able to select from a wealth of designs as well as fonts to create;

·         The perfect business card that will match your specific needs.
·         Something you will be able to circulate among friends and business colleagues.
·         An aesthetically pleasing product that can be given out to create an impression among individuals.


If you are looking for another alternative as a promotional gift then a hamper might be an excellent solution. Not only does this give you plenty of creative licence but you can incorporate novelty items into the hamper. There are a host of products you can provide as part of an innovative hamper such as;

·         Bottles of wine with your company logo.
·         A range of cheeses that could have your brand across it.
·         Other food and drink related products.

Golf umbrellas

Whether you’re strolling down the fairways or just want to give a promotional gift, an umbrella is a great product. They are one of the most popular presents to use and can be a nice present to your clients or colleagues accordingly. Some of the other benefits that a novelty golf umbrella can provide include;

·         A great deal of visibility as a source of marketing for your business or company.
·         Practicality, especially when you require protection from the rain.
·         A robust and reliable product that is extremely durable.


As far as novelty items are concerned, there can be no denying the impact of the fun factor on promotional items. In this way you can enjoy numerous products that will inject lots of fun. From gadgets to silly presents, you will be able to delight anyone regardless of age.

With a little care and consideration, using novelty items as promotional presents need not necessarily be a chore. They can make great gifts and with so much diversity will be able to give pleasure to anybody.

Author Bio
Alice Harrison is a writer who works on a freelance basis for Yellow Octopus, where you can find the coolest and the latest gifts, gadgets, games and toys.

Free Gift with Perfume

Irish Perfume company Fragrances of Ireland is currently running an eye catching promotion.  This picture is from Cork Airport and the focus is on their Inis Brand.

Free Gift with Perfume
Free Gift with Perfume
The company has a white shelving with colourful bottles, packaging and gifts to attract passing customers.    On the right of the Display is a long POS Display where you can see details of the Special Beach Bags on offer.   This Gift with Purchase promotion ties in nicely with their sea themed Inis perfume.

Water themed promotions certainly work for the cosmetics industry.   We already commented on the Guerlain Snow Globe.  What other promotions have caught your eye for the cosmetics industry?

Custom Merchandise for Hotels

Having stayed in Citizen M hotel last week I wanted to share some pictures of their custom merchandise which really makes for a strong and long lasting brand impact.   This hotel has lots of fun and unique merchandise and simple things can make all the difference.  Here are my 2 favourite...

Custom Luggage Tags

On Check in you are given a luggage tag instead of a room key.    How often have you returned from a business trip or holiday with spare room keycards that you forgot to return.   Make them useful by re-tasking key cards as luggage tags.  

Custom Luggage Tag Keycards
Custom Luggage Tag Keycards
We liked the neatly arranged stack of cards with choice of black or red luggage tie in plastic.  These were neatly stored at the check in desk in an attractive red acrylic POS display.   You can also glance their post card marketing efforts in the bottom right corner.

Custom Bags for Storage in Rooms

The hotel playfully mocks the skill with which most hotels are able to hide hair dryers.  The bright red bag playfully stands out on the white cabinet and screams to be found as opposed to most other hotels where the bags are hidden away.   What other items could be bagged for fun.

shhh...the hairdryer is hiding
shhh...the hairdryer is hiding
Custom umbrellas, notepads, pencils, pens and all the other Promo Gift SWAG we know and love were also featured.

Tell us about your favourite Custom Merchandise for Hotels.

Promotional wristband with a quirky QR code twist

Whilst surfing the blogosphere. I came across these unique QR code promotional wristbands. These wristbands are innovative and different from the plethora of basic wristbands. For more, keep on reading.

QR Promotional Wristband

This band simply fits onto your wrist. These wristbands deviate from the norm with a QR code being imprinted on the band. Using a Smartphone, the QR code can be scanned and can be linked to various websites. Curiosity is likely to drive the user to find out where the QR code links to. This promotional wristband is a great way to connect with your target market. It can possibly link to your company website, Facebook , Twitter or various other social media channels. This can increase traffic to your website and can improve brand engagement. The QR code could also link to videos or give-aways. These are only some suggestions, however the possibilities of using this are only limited to your creativity. It would be recommended to offer this as a promotional gift, this is so that large sample of people can be targeted.  What is your favourite QR Code Swag?

Hope this has given you some ideas. Adieu for now. 

Where Licensing and Promotional Products Meet White Goods

Licensing and Promotional Products joined forces in Hong Kong this month at Fortress Electrical Goods stores.   We snapped a picture of Snoopy Promotions around the computer laptop section.

Zoom in and you will see that there are various tiers of promotions...

  • First Tier has umbrellas,drinks bottles, carry bags & dry bags on offer.   
  • A second tier of gifts includes figurine keyrings, custom tissue box holder & we believe notebooks.
  • Third tier of licensed promotional products focus on stationary.

Licensing and Promotional Products
Licensing and Promotional Products

This shop is full of promotional products campaigns as you can see from this link.   Check out all the case studies on what works with licensing, promotional products and "White Goods".

What works in your country?   Would love to hear your case study on Licensing and Promotional Products.

Re-Launching Robot Wars

When dealing with the re-launch of a well loved brand, it’s important to get the merchandising right. When Roaming Robots Ltd re-launched their Robots: Extreme Wars Live events, based on the popular Robot Wars television show which ran from 1998 to 2004, they approached EMC Advertising Gifts for their promotional gifts and merchandise.

The range of gifts had to appeal to both hardcore fans of the original series, and to newcomers to the live shows, which appeal to a surprisingly wide family demographic. They needed to be in keeping with the rugged style of the show, and naturally needed to be high-quality products – just as the competitors wouldn’t want to send a second-rate robot into the arena, they wouldn’t want to send their fans away with second-rate promotional gifts.

EMC Advertising Gifts responded with a range of T-shirts, and accessories branded both with the show’s logo and the familiar catchphrase “3...2...1... Activate!” The range included practical items like rulers, perfect for making sure that you get the right size parts when you’re putting together your own fighting robot, and drawstring bags which would be ideal for collecting up the parts of your competitor after it’s been picked on by the house robots.

They offered time-sensitive deliveries across a range of goods and suppliers, to suit the client’s schedule of events around the country, and when the initial selection of gifts increased turnover by 30%, were able to respond to demand and add further lines.

The most important part of any promotional gift campaign, of course, is whether the client is happy, and this was certainly the case. The Director of Roaming Robots said that EMC Advertising Gifts had “…produced a fantastic range of quality branded gifts for our new merchandise range which has been selling like hot robots at our events!!”

EMC Advertising Gifts pride themselves on their excellent customer service and high quality promotional gifts, and are a Feefo Gold Trusted Merchant with a rating of 98%.

Purchase with Purchase Campaign for Drinks

purchase with purchase campaign
Purchase with Purchase Campaign
Purchase with Purchase campaigns are some of my favourite mechanisms to get high end gifts out to clients.    On a recent business trip I came across these promotions.

Smirnoff are offering an umbrella with purchase of their cocktail drinks.   Buy the drink.  Add HK$ 25, around US$ 3.50 and you get an umbrella.   Instead of adding a cheap gift with purchase bottle necker, this marketing manager has gone for a high end purchase with purchase and we applaud.

You can win an ipad with San Miguel and this promotion in conjunction with a local TV station.   San Miguel website is great for calling out all their current and past promotional campaigns.

Budweiser is offering footballs.  Same as Smirnoff, this is a Purchase with Purchase campaign and again this is very timely and sure to grab attention.

Notice the "shelf talkers" are very popular right now, but that these fridge stickers are increasingly popular also.   7 11 stores are offering amazing advertising space to major drinks companies.  

What is happening in your market, and what are you drinking?