Monday 24 September 2012

What is the Canton Fair?

The Canton Fair is held every 6 months in Guangzhou, China.   It is an enormous trade show where you can buy anything - a paper clip to a bus at the same venue....

Read on and you will understand just why this show is so important to those in the Promotional Products & Gifts industry.

Hosts : Ministry of Commerce, P.R.C.Guangdong Provincial GovernmentOrganizer :  China Foreign Trade Center

Exhibition Venue for Canton fair.Area A, B, C, Pazhou Complex, China Import and Export Fair, No.380 Yuejiangzhong Road, Guangzhou, China (Total Area 1,115,000 square meters)

When is the Canton Fair?     Dates for October 2012.Phase1: October 15-19, 2012,
Phase2: October 23-27, 2012,
Phase3: November 1-5, 2012
Phase 1: 
Electronics & Household Electrical Appliances, Lighting Equipment, Vehicles & Spare Parts, Machinery, Hardware & Tools, Building Materials, Chemical Products
Phase 2: 
Consumer Goods, Gifts, Home Decorations,native products
Phase 3: 
Textiles & Garments, Shoes, Office Supplies, Cases & Bags and Recreation Products, Medicines, Medical Devices and Health Products, Food

The China Import and Export Fair (or Purchase Meeting) was established in 1957 and has been honored as the best exhibition in Asia and the second worldwide. It is an international trade meeting of the highest level in China with a history over more than 50 years and covers a considerable range of product types. The customer throughputs and turnover of the meeting are both most valuable in China. The meeting is held twice a year, in both the spring and the fall.

In the 111th Canton fair (i.e. the last autumn 2011 fair), the cumulative purchasers from 210 countries and regions has reached 209,175, with growth of 1% from the 110th, 4.97% from the 109th, a record. The 104 of the latest world retail top 250 enterprises in 2011 participated, with growth of 23.8% from the last fair.  

The old buyers reached 138,579, up 2.9%. The overseas and domestic buyers reached 38,600, up 4.5% from the last year. The export contract volume reached $37.9 billion, with the growth of 3% from the 109th.
At such diffficult times in the world economy, the whole world has more expectations on the Canton Fair, and more and more enterprises hope to promote exchange and share oppoutunities on this platform.

However, the market entering criteria of the meeting is also very high due to the high level of the contents. A company needs to have its export sales no less than five million dollars to earn a stand in the exhibition. This condition results in a situation such that the stands of the state-owned companies may not be fully exploited, while other companies may not be able to get even a stand.

The preparation work for 2012 Autumn session is already on its way and all the companies interested in participation are most warmly welcomed to contact us if you need help for translation or other assistance! 

Find out about invitation letters and China visas well in advance.

Check out some informative blogs we wrote about Canton Fairs:
Don't forget to visit the HK Mega show on 20th of October.   

1 comment:

  1. The scale of this year's fair has been expanded to a total of 59,400 standard booths including 58,500 export booths, which are distributed among 50 pavilions according to 15 product types, and the gross import pavilions cover an area of 20,000 square meters.
    Eight sections are designed to attract investment from 23 countries and regions, including traditional markets in the United States and Western Europe as well as emerging markets in Africa, Eastern Europe and South Asia. More than 1.3 million buyers have been invited from these regions.
    The 112th Canton Fair focuses on attracting products to the exhibition in the fields of environmental protection, high technology as well as products with distinctive local characteristics. Specialties of countries such as Germany, France, Spain and Italy will also be a highlight. Delegations from 13 countries and regions have registered, including three new exhibitors from Japan, Brazil and Thailand.
    More than just an exhibition for products, the Canton Fair serves as a platform for communication among importers and exporters. To this end, the fair will host a design exhibition, five theme forums and the International Market Forum, the theme of which is grasping opportunities in Brazil.
    To date, 42 design institutions from 10 countries, such as Italy, the Netherlands and the United States, have applied to participate in the design exhibition.
    To cultivate more renowned Chinese-owned brands, the 112th Canton Fair is emphasizing brand strategy, which is exemplified by more than 11,800 brand booths, accounting for 20 percent of the total amount of standard displays.


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