|Nestlé Personalized Activity Book|
The personalized activity book, which includes the individual consumers name and picture, is a sure way to drive sales. As you can see from the image, it is branded with the Nestlé logo and features recipes. The fact it features recipes is important, because it's relevant to Nestlé. This allows Nestlé to create recipes that will required consumers to purchase even more Nestlé products, be it baking accessories or food.
The personalization will ensure that parents and children associate positively with their brand, which will make them more like to purchase from them in the future, or recommend the brand to others.