The association estimates the total spend for promotional items reaches nearly £1 billion for the UK businesses. This figure shows how important branded item are to business and the effect they can have. The study reveals that pens are by far the most common giveaway with bags and electronically items coming next.
The top ten items given away are;
- Promotional Pens
- Branded Bags
- Electronic Items - memory sticks and power banks etc
- Branded Mugs
- Promotional Clothing
- Mints or Sweets
- Stress Balls
- Mouse Mats
- Other Stationary
This study is very useful source for business who are new to this form of promotion and therefore can take into consideration when choosing which items to implement. However take note, although these products are proven to be effective it also important in many cases for companies to be unique and innovative in there choice of promotional merchandise to make the company stand out.
If you're interested in knowing more about the data provided, you can visit BPMA website. If you would like to know more about promotional items to assist with marketing your please contact us at PromoGift.