Monday 21 December 2015

Pandora Xmas Gifts: Voice Recording Card & Jewellery Box

Several days till the most celebrated holiday of the year and Christmas promotional campaigns are at full boil.

From December 1, Pandora, the world-famous international jewellery chain, is making an attractive offer: buy any Gift Set online and you will be given a "Hear My Love" voice recording Xmas card with 3D Christmas Tree table-stand decoration free of charge.

Any online orders over HKD$3,600 will be given an extra "Pandora Special Edition Porcelain Xmas Jewellery box". The offer is valid while stocks last.

Pandora is an international Danish jewellery manufacturer and retailer founded in 1982. The company started as a family-run jewellery shop in Copenhagen before transforming into an international brand.

Pandora is mostly known for its customisable charm bracelets, designer rings, necklaces and watches. The company markets its products in more than 90 countries on 6 continents with approximately 9,500 points of sale.

The reasons for implementing free gift marketing campaigns for such brands as Pandora are not primarily about raising brand awareness. Pandora, with the phenomenal popularity of their customisable bracelets, doesn't really need such a tool for brand exposure. 

Instead, the purposes for Pandora to offer gifts with purchase are more about gaining customers' loyalty, increasing brand value, winning more respect, matching the prestige of the company and adding extra value to the purchase. 

Since the jewellery box is made from such a high-end material as porcelain, it will appeal to buyers in luxury marketing. Moreover, the promo gifts will to some extend justify the high price of expensive products. Customers will expect something decent to feel special and cared for by the company. This gives them additional reason to purchase from you.

Marketing gifts are always an effective method to boost sales volume and increase brand awareness to meet marketing requirements, and choosing the right marketing is critically important for any promotion.

1 comment:

  1. Jewellery - it is every woman's delight. It has consistently been an important allotment of a woman's wardrobe.


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