Wednesday 10 October 2018

Interview - David Platt of Pavilion Promotional

David Platt of Pavilion Promotional Interview

What were your 3-5 best selling products last year? (Bags, shirts, pens, drinkware etc.)
The best selling products for the last year will be all be football related because of the interest around the World Cup – so full-size footballs, mini footballs and keyrings. The other growing area is products related to cycling – tops, seat covers, - it seems the UK has reacted so positively to the success of British cyclists on the international stage.

What are faster-growing market segments in your region? (banks, automotive, Pharma, Food etc...)
Sports promotions across all sectors of industry with banks and the financial sector buying products to support their direct sponsorship in the big international events. But the other growing area is the building, plumbing and smaller garages – that see sports giveaways as really hitting the mark in terms of their target market.

Do you visit trade shows? If so, which ones are your favourite and why?
We do visit trade shows – Merchandise World and PPE – we go both as an exhibitor and also to seek out new and interesting products. Our favourite one to be an exhibitor at was the B2B Marketing Expo, solely as the level of personal engagement was a lot higher - we were the stand that was very different to everyone else's.

What are the biggest opportunities you see in your industry?
We see promotional products as really attractive and a growing market. Whilst marketers have rushed to embrace digital through email marketing and Google ads, they are rediscovering the importance of something tangible and memorable beyond the few seconds of online appeal. But the marketer wants something original, beyond the simple pen or mug, they want items that reflect their brand values and be retained for much longer. They are looking for something memorable and truly extraordinary.

Any examples of a good marketing campaign you like? Links or pictures appreciated.
We were very pleased to be involved in the HSBC – City Rides campaign which used a range of cycling giveaways including old fashioned cycle horns – made specially in HSBC red. The popular giveaway certainly made a lot of noise!

Here is a link to the case study on our website:

Please tell us your full contact details for publishing. A Bio is most welcome

David Platt - Managing Director of Pavilion Promotional

As well as a promotional products evangelist, I am a keen sports fan from football to rugby as a spectator and a cycling enthusiast. Hence the reason Pavilion has branded itself as the Sports Merchandise People – looking to create a focused team designing sports-related products and sourcing from across the globe.

Twitter: @PavilionGroup

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