Promotional Products Industry Icon, Lou Weisbach who founded HALO Branded Solutions is leading an investment group that just acquired Overture Promotions based in Waukegan,IL.
He and his partners - Mark Serdar and Michael Nemlich will join Overture's leadership to focus on acqusition strategies, expanding into new service areas, growing distribution center capacities and building the company's global manufacturing.
The current leadership team at Overture including their CEO Jo Gilley will remain in place. She said in a recent statement that she is excited to be working with the new team, whom she descibes as bringing a "wealth of experience in promotional marketing,acqusitions, technology and building value."
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As a result of the pandemic, many in the promotional products industry have turned to selling PPE to stay in business and help meet society's demand for the protective equipment.