Weisbach-Led Group Acquires Overture Promotions

Promotional Products Industry Icon, Lou Weisbach who founded HALO Branded Solutions is leading an investment group that just acquired Overture Promotions based in Waukegan,IL. 

Lou Weisbach

He and his partners - Mark Serdar and Michael Nemlich will join Overture's leadership to focus on acqusition strategies, expanding into new service areas, growing distribution center capacities and building the company's global manufacturing. 


The current leadership team at Overture including their CEO Jo Gilley will remain in place. She said in a recent statement that she is excited to be working with the new team, whom she descibes as bringing a "wealth of experience in promotional marketing,acqusitions, technology and building value."

Jo Gilley

At the moment, Westbridge Capital a Canadian provate equity firm is funding the acqusition and any future acqusitions made by Overture. Financial terms of the deal is not yet released.

Overture ranked 26th on Counselor's 2020 list of the industry's 40 largest distributors by revenue.As a result to the company's continued sales growth, they are looking to expand its staffing. They forecast a revenue of $125 million in 2020, an approx. 53% increase in 2019.

A statement by Weisbach states that "Overture's strong management team has ensured that the company responds to the challenges of this difficult year and flourished," The company’s experienced, creative sales team has a diverse client base and a proven ability to retain customers.

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