As part of its marketing campaign, Bacardi Breezer have introduced a new on pack promotional beverage carrier. This carrier looks very cool. It is very practical for carrying bottles, as it is specifically shaped to house beverages:
The packaging of this product helps it get product differentiation. The beverages are housed in a hexagon shaped plastic packaging opposed to the normal cardboard crate used in the beverage industry:
This kind of innovative packaging makes consumers more aware of your product, as it catches their eye on the shelves!
The free carrier bag included in the packaging is a perfect kind of promotional product; relatively inexpensive, with an innovative twist on a classic promotional gift!