Friday 14 October 2011

On Pack Promotion meets Cultural Designs

San Miguel, the world wide beer manufacturer were involved in a very interesting promotional campaign in Hong Kong, at Seven Eleven stores. This cultural promotional campaign can teach us a lot about constructing global marketing strategies.

Promotional Products meet Cultural Designs!

As seen above the special designs influenced by a Feng Shui masters, wishing consumers a happy Chinese New Year and prosperity. This is the perfect cultural promotional campaign; the packaging will jump out at consumers when they are looking for a drink, it catches the eye of the consumers and reminds them that the corporation is in touch with them.

By taking into account culturally significant dates in the Far East such as; Chinese New Year, National Day, or Diwali you can make sure that consumers in some of your smaller markets remember your brand!


  1. Check out some more on pack promo blogs on this promotional products blog.

  2. Absolutely! It helps them to grow and explore their knowledge regarding enterprises. Thanks for sharing. You explain well the important details that everyone will benefits it.


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