Thursday 20 October 2011

Associated Promotional Campaigns

Associating your brand with a big event can be very useful for improving your corporate identity, as we can see in this promotional campaign from Capri-sun in the UAE. The company has teamed up with 20th Century Fox for the promotions of 'Rio' the company's new film.

Brand Association- Drinks Campaign

Included in the promotion is the chance to win one of 200  Rio DVDs and a 50 Xbox with Kinects!!

The two companies have devised a picture book: ' My Capri Sun Rio Booklet' as a free gift with purchase on any promotional ten packs of the drink.

 This is a perfect way to open up your products audience. We have seen how advertisers use big sporting events to promote their company, so why not use other promotional events?

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