Tuesday 14 August 2012

Total Gas Station France - Promotional Baby Kits

Gas stations in France often offer promotional gifts to their clients. As you can see, TOTAL is no exception to the rule!

TOTAL is offering these baby kits to every person with a baby (less than 24 months old) who refuels at their stations.   The baby kit consists of :
Promotional products like the branded bib for example are pretty good ideas because people will bring the gift back home and re-use it which is very good for the brand recall. On the other hand, a disposable promotional item (eg. the baby swimsuit) will be thrown away directly after use, which means that it is very short-term marketing for your company. What do you think of this promotion?

If you are looking for related articles, you should check out these blogs :
A few words in French for our local readers :
Les stations essences tentent d'une manière générale de se démarquer en offrant plus qu'un simple plein de carburant. Les cadeaux promotionnels en sont la preuve, les clients préféreront s’arrêter dans une station qui offre un service, ou un objet promotionnel plutôt que dans une station qui n'en propose pas. L'essence étant un produit basique, ce n'est pas sur la qualité du produit que se joue le choix du client mais bien sur les services associés/ajoutés.

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